Europe and America, the developed among geographies have already seen it in the form of ‘the beautiful game’ and NBA & Superbowl. But now, its the turn of the Sub-continent to cash in on the biggest sport of the region. Indian Cricket League or the ICL as it is fondly referred to, is a brainchild of one of the biggest media power houses in India and it is all set to roll this Friday. With the highest cash prize of abour $4 million, the league has enticed 36 international stars along with promising, but lesser known Indian players who have an opportunity to leave a mark in the cricket world.
Much has been already said and written about this forthcoming cricketing spectacle, but when my good friend Anul, fresh from his recent India sojourn sent me link to an advert promoting a participating team, Chennai Superstars, I found it rather amusing. In fact, the ICL organisers have done a commendable job along with the agency which produced these adverts. They are tastefully creative and upholds the regional ethos of each participating team. Being a South Indian, the advert closer to my heart is of course Chennai Superstars. In true super stardom, the captain comes on turf for the toss along with Umpire and the captain of the opposing team and…well, watch it yourself.
If the videos aren’t funny enough, try Raja Bharadwaj’s list of incredibly funny ideas for BCCI to crush the league, which is being touted as a battle between cricket administrators and a rebel businessman.
