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Amaz(i)n Books

Amazon LogoAfter a tumultuous fifteen days after my order, Amazon the much celebrated book people, finally managed to deliver my books today. It has been a while since I last shopped from Amazon, when I had bought a book for one of my academic modules back in March 2004 and then again in December 2005 for one of Arti’s modules. I was quite happy with their service then. Not to mention that I am really pleased with their DVD rental service. But on this occasion, I had to order twice to get my books and I also had to write to them repeatedly to remind them of my order.

I know, it wouldn’t be fair on my part to blame their poor customer services, as they have thousands of satisfied customers around the world. Probably it’s a one off case and I am letting out my frustrations here. But wait a minute, I too work for an online business and I understand the nuances of customer service in a much similar way as they do. For a company built entirely on an online retailing model, it is extremely important for them to understand that they have to respond to customer concerns swiftly. I had to wait for a couple of days for them to reply to every query I had. In the end, Amazon made an effort to quicken my delivery, although I cannot be blamed for them not processing my order early.

Enough of my rants about Amazon, I am really excited about the books I have ordered, although my interest lies in only half of the order…the other half is Indian fiction. It’s not that I don’t like Indian fiction, it’s just that it needs too much of Grey matter on the philosophical aspects of life. Anyway, here’s the list:

  1. Confessions of an Advertising Man by David Ogilvy
  2. The Google Story by David Wise
  3. The Inheritance of Loss by Kiran Desai
  4. One Night at the Call Centre by Chetan Bhagat

So, if you don’t see much activity on here for sometime, you’ll know what am upto!

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