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	<title> &#187; Advertising</title>
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		<title>Uncovering The Right Models For Campaign Attribution</title>
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		<pubDate>Sat, 11 Sep 2010 12:30:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Since the advent of online commerce, marketers are seeking solution to one unresolved question. How do you evaluate performance of online campaigns? Particularly, at a time when global organisations are increasingly relying on online advertising to improve visibility. It is &#8230; <a href="http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>An Essential Guide to Successful Blogger Outreach</title>
		<link>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-essential-guide-to-successful-blogger-outreach</link>
		<comments>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:53:54 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
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		<description><![CDATA[With social media rapidly consuming the internet space, it is increasingly becoming a part of our media landscape. In the recent days, more and more online news sites have embraced the pay wall model, resulting in social media, particularly blogs &#8230; <a href="http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Science of Marketing Apple</title>
		<link>http://www.longhop.net/science-marketing-apple/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=science-marketing-apple</link>
		<comments>http://www.longhop.net/science-marketing-apple/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 09:41:25 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.longhop.net/?p=168</guid>
		<description><![CDATA[Apple&#8216;s approach to product innovation, marketing &#38; branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple&#8217;s customers are usually early adopters and if you &#8230; <a href="http://www.longhop.net/science-marketing-apple/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The Power of Email Communication &#8211; How to Win People</title>
		<link>http://www.longhop.net/power-communication-win-people/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=power-communication-win-people</link>
		<comments>http://www.longhop.net/power-communication-win-people/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 09:32:48 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.longhop.net/?p=89</guid>
		<description><![CDATA[For a marketing professional, I am rather quiet and reserved, though I am aware that I need to be bit more outgoing to nudge ahead of my career. So for the past few days, I have been reading a few &#8230; <a href="http://www.longhop.net/power-communication-win-people/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Social Media Marketing at Dell: Strategies for Success</title>
		<link>http://www.longhop.net/social-media-marketing-dell-strategies-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-marketing-dell-strategies-success</link>
		<comments>http://www.longhop.net/social-media-marketing-dell-strategies-success/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 18:37:30 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[After a long hiatus owing to a few personal commitments which has kept me busy for a while, I have come back to continue my infrequent updating on the blog. It&#8217;s ironical that in the age of Social Media Marketing, &#8230; <a href="http://www.longhop.net/social-media-marketing-dell-strategies-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Trademark Bidding &#8211; Winners &amp; Losers!!!</title>
		<link>http://www.longhop.net/trademark-bidding-winners-losers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=trademark-bidding-winners-losers</link>
		<comments>http://www.longhop.net/trademark-bidding-winners-losers/#comments</comments>
		<pubDate>Mon, 26 May 2008 09:42:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
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		<description><![CDATA[It&#8217;s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new &#8230; <a href="http://www.longhop.net/trademark-bidding-winners-losers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Everybody gonna dance tonight&#8230;</title>
		<link>http://www.longhop.net/everybody-gonna-dance-tonight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=everybody-gonna-dance-tonight</link>
		<comments>http://www.longhop.net/everybody-gonna-dance-tonight/#comments</comments>
		<pubDate>Sat, 30 Jun 2007 10:00:59 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
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		<description><![CDATA[Fate they say is not without a sense of irony Laurence Fishburne as Morpheus &#8211; The Matrix Strange it may seem, but just after I finished writing this entry and met a few friends for our weekly social gathering, someone &#8230; <a href="http://www.longhop.net/everybody-gonna-dance-tonight/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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