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	<title>Long Hop&#187; Advertising</title>
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		<title>The Science of Marketing Apple</title>
		<link>http://www.longhop.net/science-marketing-apple/</link>
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		<pubDate>Sun, 19 Oct 2008 09:41:25 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
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		<guid isPermaLink="false">http://www.longhop.net/?p=168</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Apple&#8217;s approach to product innovation, marketing &#38; branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple&#8217;s customers are usually early adopters and if you give a high quality, well designed product to early [...]]]></description>
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		<title>The Power of Email Communication &#8211; How to Win People</title>
		<link>http://www.longhop.net/power-communication-win-people/</link>
		<comments>http://www.longhop.net/power-communication-win-people/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 09:32:48 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
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		<category><![CDATA[Personal Development]]></category>
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		<guid isPermaLink="false">http://www.longhop.net/?p=89</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: For a marketing professional, I am rather quiet and reserved, though I am aware that I need to be bit more outgoing to nudge ahead of my career. So for the past few days, I have been reading a few self-development books and one of the first ones I [...]]]></description>
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		<title>Social Media Marketing at Dell: Strategies for Success</title>
		<link>http://www.longhop.net/social-media-marketing-dell-strategies-success/</link>
		<comments>http://www.longhop.net/social-media-marketing-dell-strategies-success/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 18:37:30 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.longhop.net/?p=83</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: After a long hiatus owing to a few personal commitments which has kept me busy for a while, I have come back to continue my infrequent updating on the blog. It&#8217;s ironical that in the age of Social Media Marketing, actively pursued by individuals and corporates alike, Longhop has [...]]]></description>
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		<title>Trademark Bidding &#8211; Winners &amp; Losers!!!</title>
		<link>http://www.longhop.net/trademark-bidding-winners-losers/</link>
		<comments>http://www.longhop.net/trademark-bidding-winners-losers/#comments</comments>
		<pubDate>Mon, 26 May 2008 09:42:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[Archived; click post to view. Excerpt: It&#8217;s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new open space bidding process, this move could fundamentally shift [...]]]></description>
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		<title>Everybody gonna dance tonight&#8230;</title>
		<link>http://www.longhop.net/everybody-gonna-dance-tonight/</link>
		<comments>http://www.longhop.net/everybody-gonna-dance-tonight/#comments</comments>
		<pubDate>Sat, 30 Jun 2007 10:00:59 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Music]]></category>

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		<description><![CDATA[Archived; click post to view. Excerpt: Fate they say is not without a sense of irony  Laurence Fishburne as Morpheus &#8211; The Matrix    Strange it may seem, but just after I finished writing this entry and met a few friends for our weekly social gathering, someone walked away with my girlfriend&#8217;s [...]]]></description>
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