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	<title> &#187; Business</title>
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		<item>
		<title>Uncovering The Right Models For Campaign Attribution</title>
		<link>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=uncovering-the-right-models-for-campaign-attribution</link>
		<comments>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 12:30:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=364</guid>
		<description><![CDATA[Since the advent of online commerce, marketers are seeking solution to one unresolved question. How do you evaluate performance of online campaigns? Particularly, at a time when global organisations are increasingly relying on online advertising to improve visibility. It is &#8230; <a href="http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>An Essential Guide to Successful Blogger Outreach</title>
		<link>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-essential-guide-to-successful-blogger-outreach</link>
		<comments>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:53:54 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=357</guid>
		<description><![CDATA[With social media rapidly consuming the internet space, it is increasingly becoming a part of our media landscape. In the recent days, more and more online news sites have embraced the pay wall model, resulting in social media, particularly blogs &#8230; <a href="http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media &amp; The Brand &#8211; How businesses fumble in the Media Space?</title>
		<link>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-brand-businesses-fumble-media-space</link>
		<comments>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 14:49:11 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=325</guid>
		<description><![CDATA[So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While &#8230; <a href="http://www.longhop.net/social-media-brand-businesses-fumble-media-space/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brewing the Brand &#8211; The Coffee War</title>
		<link>http://www.longhop.net/brewing-the-brand-the-coffee-war/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brewing-the-brand-the-coffee-war</link>
		<comments>http://www.longhop.net/brewing-the-brand-the-coffee-war/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 12:25:42 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=253</guid>
		<description><![CDATA[Every morning, I reluctantly pick a copy of Metro at Station on my way to work. Reluctantly because, I am keen to utilise the short journey time by reading magazine subscriptions which I always leave unfinished otherwise. But somehow, I &#8230; <a href="http://www.longhop.net/brewing-the-brand-the-coffee-war/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Networks Want Much, But Apple Wants Everything &#8211; iPhone &amp; The Networks</title>
		<link>http://www.longhop.net/mobile-networks-apple-iphone-saga/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-networks-apple-iphone-saga</link>
		<comments>http://www.longhop.net/mobile-networks-apple-iphone-saga/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:59:32 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=244</guid>
		<description><![CDATA[Apple&#8217;s much hyped media event &#8220;It&#8217;s only Rock &#38; Roll&#8221; failed to spring any surprises. A thin, frail-looking Steve Jobs quietly strolled back to his normal self. IPod Nanos were updated as expected with new features including cameras and radio &#8230; <a href="http://www.longhop.net/mobile-networks-apple-iphone-saga/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Tweets Twitter: How do two biggest Social Networking Sites Make Money?</title>
		<link>http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-tweets-twitter-biggest-social-networking-sites-money</link>
		<comments>http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:09:55 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=184</guid>
		<description><![CDATA[Do They Make Any? Facebook&#8217;s courtship with Twitter in the past few weeks has officially ended after Evan Williams, the founder and CEO of Twitter confirmed on Tuesday that there would be no marriage with Facebook. The web world has &#8230; <a href="http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Science of Marketing Apple</title>
		<link>http://www.longhop.net/science-marketing-apple/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=science-marketing-apple</link>
		<comments>http://www.longhop.net/science-marketing-apple/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 09:41:25 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=168</guid>
		<description><![CDATA[Apple&#8216;s approach to product innovation, marketing &#38; branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple&#8217;s customers are usually early adopters and if you &#8230; <a href="http://www.longhop.net/science-marketing-apple/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.longhop.net/science-marketing-apple/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Is Xobni &#8211; The Wonder Email Plugin for Outlook the future of social networking?</title>
		<link>http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=xobni-email-plugin-outlook-future-social-networking</link>
		<comments>http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 21:21:15 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=121</guid>
		<description><![CDATA[I have been using Xobni (for inbox spelled backwords) for a couple of days and I must say its an incredibly handy addon. It transforms the otherwise torpid Microsoft Outlook into a powerful email client. And for a feature rich &#8230; <a href="http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opinion: What&#8217;s wrong with investment firms?</title>
		<link>http://www.longhop.net/opinion-wrong-investment-firms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=opinion-wrong-investment-firms</link>
		<comments>http://www.longhop.net/opinion-wrong-investment-firms/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 21:18:13 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=105</guid>
		<description><![CDATA[Do they really need more public money? Over the weekend, I was quite disappointed to find the fourth largest investment firm, Lehman Brothers collapse. There had been plenty of speculation on companies that could bail out Lehman, and with Barclays &#8230; <a href="http://www.longhop.net/opinion-wrong-investment-firms/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Crafting a Green Business Strategy</title>
		<link>http://www.longhop.net/crafting-green-business-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=crafting-green-business-strategy</link>
		<comments>http://www.longhop.net/crafting-green-business-strategy/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 09:57:41 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=99</guid>
		<description><![CDATA[Going green seems to be the industry buzz word these days. Everyday I get many emails announcing the launch of eco-friendly, ethical, green websites and services. Clearly, green seems to be selling. Businesses are trying to cash in on this &#8230; <a href="http://www.longhop.net/crafting-green-business-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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