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	<title>Long Hop&#187; Business</title>
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		<title>Social Media &amp; The Brand &#8211; How businesses fumble in the Media Space?</title>
		<link>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/</link>
		<comments>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 14:49:11 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=325</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While businesses of all sizes and shapes have an established [...]]]></description>
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		<title>Brewing the Brand &#8211; The Coffee War</title>
		<link>http://www.longhop.net/brewing-the-brand-the-coffee-war/</link>
		<comments>http://www.longhop.net/brewing-the-brand-the-coffee-war/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 12:25:42 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=253</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Every morning, I reluctantly pick a copy of Metro at Station on my way to work. Reluctantly because, I am keen to utilise the short journey time by reading magazine subscriptions which I always leave unfinished otherwise. But somehow, I end up reading a Metro at least twice a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Networks Want Much, But Apple Wants Everything &#8211; iPhone &amp; The Networks</title>
		<link>http://www.longhop.net/mobile-networks-apple-iphone-saga/</link>
		<comments>http://www.longhop.net/mobile-networks-apple-iphone-saga/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:59:32 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=244</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: [/caption]    Apple&#8217;s much hyped media event &#8220;It&#8217;s only Rock &#38; Roll&#8221; failed to spring any surprises. A thin, frail-looking Steve Jobs quietly strolled back to his normal self. IPod Nanos were updated as expected with new features including cameras and radio (!?!). IPod Touch doubled its [...]]]></description>
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		<title>Facebook Tweets Twitter: How do two biggest Social Networking Sites Make Money?</title>
		<link>http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/</link>
		<comments>http://www.longhop.net/facebook-tweets-twitter-biggest-social-networking-sites-money/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:09:55 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=184</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Do They Make Any?    Facebook&#8217;s courtship with Twitter in the past few weeks has officially ended after Evan Williams, the founder and CEO of Twitter confirmed on Tuesday that there would be no marriage with Facebook. The web world has been abuzz with news recently about [...]]]></description>
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		<title>The Science of Marketing Apple</title>
		<link>http://www.longhop.net/science-marketing-apple/</link>
		<comments>http://www.longhop.net/science-marketing-apple/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 09:41:25 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=168</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Apple&#8217;s approach to product innovation, marketing &#38; branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple&#8217;s customers are usually early adopters and if you give a high quality, well designed product to early [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Is Xobni &#8211; The Wonder Email Plugin for Outlook the future of social networking?</title>
		<link>http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/</link>
		<comments>http://www.longhop.net/xobni-email-plugin-outlook-future-social-networking/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 21:21:15 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=121</guid>
		<description><![CDATA[Archived; click post to view. Excerpt:     I have been using Xobni (for inbox spelled backwords) for a couple of days and I must say its an incredibly handy addon. It transforms the otherwise torpid Microsoft Outlook into a powerful email client. And for a feature rich add on like Xobni, it’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Opinion: What&#8217;s wrong with investment firms?</title>
		<link>http://www.longhop.net/opinion-wrong-investment-firms/</link>
		<comments>http://www.longhop.net/opinion-wrong-investment-firms/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 21:18:13 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=105</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Do they really need more public money?    Over the weekend, I was quite disappointed to find the fourth largest investment firm, Lehman Brothers collapse. There had been plenty of speculation on companies that could bail out Lehman, and with Barclays walking out late Sunday evening, Lehman [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Crafting a Green Business Strategy</title>
		<link>http://www.longhop.net/crafting-green-business-strategy/</link>
		<comments>http://www.longhop.net/crafting-green-business-strategy/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 09:57:41 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=99</guid>
		<description><![CDATA[Archived; click post to view. Excerpt: Going green seems to be the industry buzz word these days. Everyday I get many emails announcing the launch of eco-friendly, ethical, green websites and services. Clearly, green seems to be selling. Businesses are trying to cash in on this phenomenon. Not the Arena Flowers is lagging in terms [...]]]></description>
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