Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket.
Today, also marks one of the biggest days in internet broadcasting. The organisers of the Indian Premier League have signed a ground breaking deal with Google, to broadcast all the matches live on Youtube. This path breaking deal, a World first, will be closely watched by many quarters, particularly those in the broadcasting business as this could potentially shift the television industry. The service, which will be fully monetised by advertising revenue which is to be shared by Youtube & IPL, is an untested business model.
Rumours are rife that Youtube has acquired a number of advertisers across many geographies, including the UK where Lebara Mobile and Brylcreem are expected to be the first on the board. If this new revenue generating broadcast model works, then Google’s nifty acquisition of Youtube from three former PayPal employees in November 2006 will prove to be a grand success for the company as this means that many other sporting events in the world would soon be available live on YouTube, diminishing the dominating might of paid sports channels.

The Internet surpasses television’s global reach and if an event like the Indian Premier League, which is keenly followed only in a handful of countries, can be offered free to the viewer, it is imminent that it will encourage hundreds of thousands of new followers to log on to the site, who, otherwise would have skipped the tournament rather than paying hefty subscription fees to satelite or cable broadcasters. Now, imagine all the big ticket sporting events such as the English Premier League, Champions League, NBA, NFL etc playing live on YouTube!!!
With the financial power of Google, it seems a distinct possibility that this may be a vision of what lies ahead.
Let’s play!!!


Anil Kumble’s already bid farewell to Cricket. Living in the same neighbourhood as Kumble, I feel privileged for the gentle giant. He’s put in long yards. He’s not naturally talented, but his perseverance is a lesson in many senses. Another one’s biting the dust on Sunday…he’s had a raw deal, seen ups and downs…but his final words does leave a lasting impression. During the felicitation ceremony on the final test match of the Border-Gavaskar trophy, the man in question had pretty simple words…but it struck me as the wisest…
The second test match in Sydney has created plenty of furore for all the wrong reasons and is sure to go down in the history books as a disgrace to the Gentleman’s game. The umpires ensured that the Indian’s were on the receiving end, but they didn’t help their cause much by surrendering timidly. With three wickets in hand and a mere two overs to go, a draw was always there for the taking. But the cold-footed Indians ensured that the Australians reign.
On the game itself, there were a few positives for both teams. Laxman’s silken grace, Tendulkar’s controlled aggression, Dravid’s incredible perseverance and of course Hayden’s belligerence. (Remember, am missing out Symonds and Hussey though each of them played beautifully paced innings) But Anil Kumble was the true champion. He bowled like a champion and batted like one in the second innings and had almost secured a draw before the fatal five balls by Michael Clarke uproot the Indian challenge. Although, Ponting may claim confidence in his trusted lieutenant, it is definitely an act of desperation to use Michael Clarke for bowling the crucial last few overs in a riveting test match. But the ploy worked a treat as the hapless Indians fell in a heap.
The 16th consecutive victory added another feather to already crowded and messy Australian caps, for they’ve not only dominated the world cricket, but they have also bulldozed the visiting teams to submission with various means which they term as ‘hard and fair’ cricket. Undoubtedly, they are a bunch of extremely talented cricketers and have been the deserving winners on many occasions. But the current crop of egotistic Australian Cricketers under the able arrogance of Ricky Ponting has reinvented the Australian way, or is this the Australian way?
To be fair to the Australians, confidence grows with success and cements itself firmly as aggression. This deep rooted aggression often receives a fair share of biased luck from the administrators, which probably could be better explained by the Freudian principles. But there is a thin line which separates acceptable aggression and barbaric aggression. At one end is the savagery of dignified sportsmanship which the Aussies under Mark Taylor showed and the other is the demonic cannibalism. Then there is the third, puerile absurdity! It is these latter two paths the current Aussie team seem to have chosen. And the cricket administrators are bent on creating this new breed of ruthless and senseless cricketers. The Australians simply call this cultural difference. If this is the Australian way of ‘hard but fair’ Cricket, then the Australians should be flighted back to prehistoric times!
And of course, Mr. Bucknor should be reminded that age is patting him on his shoulders in case he hasn’t realized it yet, and Mr. Benson should be sent to officiate kindergarten games. But the crux of the issue is unchanged – Indians play poor cricket despite being economic power house of the cricketing world!