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	<title> &#187; Cricket</title>
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		<item>
		<title>YouTube &amp; The Indian Premier League &#8211; A Sporting Marriage</title>
		<link>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=youtube-indian-premier-league-sporting-marriage</link>
		<comments>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:43:08 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=319</guid>
		<description><![CDATA[Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket. Today, &#8230; <a href="http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The British Asian T20 Spinoff</title>
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		<comments>http://www.longhop.net/british-asian-t20-spinoff/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 06:43:11 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=233</guid>
		<description><![CDATA[I was really keen on watching a few T20 World Cup matches, but due to unforeseeen circumstances, I had to remain in India for the entire duration of the championship. It&#8217;s a different issue that the countries I was backing &#8230; <a href="http://www.longhop.net/british-asian-t20-spinoff/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Saurav&#8217;s Comments and Kumble&#8217;s Farewell</title>
		<link>http://www.longhop.net/sauravs-comments-kumbles-farewell/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sauravs-comments-kumbles-farewell</link>
		<comments>http://www.longhop.net/sauravs-comments-kumbles-farewell/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 23:20:45 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=173</guid>
		<description><![CDATA[Anil Kumble&#8217;s already bid farewell to Cricket. Living in the same neighbourhood as Kumble, I feel privileged for the gentle giant. He&#8217;s put in long yards. He&#8217;s not naturally talented, but his perseverance is a lesson in many senses. Another &#8230; <a href="http://www.longhop.net/sauravs-comments-kumbles-farewell/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Royal Challengers off to a Flyer</title>
		<link>http://www.longhop.net/royal-challengers-off-to-a-flyer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=royal-challengers-off-to-a-flyer</link>
		<comments>http://www.longhop.net/royal-challengers-off-to-a-flyer/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 08:07:15 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/index.php/royal-challengers-off-to-a-flyer</guid>
		<description><![CDATA[Are they!?!? Finally, the cricketing world&#8217;s biggest event, The DLF IPL Twenty20 is scheduled for a launch today. The biggest names in cricket will battle for pride, honour and of course money in an event spread across 44 days. The &#8230; <a href="http://www.longhop.net/royal-challengers-off-to-a-flyer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>A Cricketers Jackpot Called IPL</title>
		<link>http://www.longhop.net/a-cricketers-jackpot-called-ipl/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-cricketers-jackpot-called-ipl</link>
		<comments>http://www.longhop.net/a-cricketers-jackpot-called-ipl/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 07:45:02 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/index.php/a-cricketers-jackpot-called-ipl</guid>
		<description><![CDATA[I have been following the IPL player auctions today and being a Bangalorean, am a bit surprised the way Vijay Mallya, one of the icons of Indian Business has approached the player auctions. Cricket is an extremely competitive sport and &#8230; <a href="http://www.longhop.net/a-cricketers-jackpot-called-ipl/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hard but Unfair &#8211; The Australian Way Mate!</title>
		<link>http://www.longhop.net/hard-but-unfair-the-australian-way-mate/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hard-but-unfair-the-australian-way-mate</link>
		<comments>http://www.longhop.net/hard-but-unfair-the-australian-way-mate/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 20:30:22 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/index.php/hard-but-unfair-the-australian-way-mate</guid>
		<description><![CDATA[After a promising end to 2007, I expected a propitious start to the New Year. A marathon drinking session in Bristol and a tiring night out clubbing on the New Year&#8217;s eve; it indeed is a rollicking beginning to 2008. &#8230; <a href="http://www.longhop.net/hard-but-unfair-the-australian-way-mate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Battle of the Champs&#8230;or is it the Leagues?</title>
		<link>http://www.longhop.net/57/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=57</link>
		<comments>http://www.longhop.net/57/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 18:59:33 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/index.php/57</guid>
		<description><![CDATA[Europe and America, the developed among geographies have already seen it in the form of &#8216;the beautiful game&#8217; and NBA &#38; Superbowl. But now, its the turn of the Sub-continent to cash in on the biggest sport of the region. &#8230; <a href="http://www.longhop.net/57/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>War of the Words!?</title>
		<link>http://www.longhop.net/war-of-the-words/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=war-of-the-words</link>
		<comments>http://www.longhop.net/war-of-the-words/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 14:15:22 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>

		<guid isPermaLink="false">http://www.longhop.net/index.php/war-of-the-words</guid>
		<description><![CDATA[For a blog with a name borrowed from cricket, you would find it extremely surprising not to find one single post dedicated to the sport so far. Not that I didn&#8217;t have opportunities to write about, there was India&#8217;s fairly &#8230; <a href="http://www.longhop.net/war-of-the-words/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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