Archived; click post to view. Excerpt: So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While businesses of all sizes and shapes have an established [...]
Posts under ‘Marketing’
YouTube & The Indian Premier League – A Sporting Marriage
Archived; click post to view. Excerpt: Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket. Today, also marks one of the biggest days in [...]
From Organic to Paid Search!!
Archived; click post to view. Excerpt: After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, [...]
Brewing the Brand – The Coffee War
Archived; click post to view. Excerpt: Every morning, I reluctantly pick a copy of Metro at Station on my way to work. Reluctantly because, I am keen to utilise the short journey time by reading magazine subscriptions which I always leave unfinished otherwise. But somehow, I end up reading a Metro at least twice a [...]
Mobile Networks Want Much, But Apple Wants Everything – iPhone & The Networks
Archived; click post to view. Excerpt: [/caption] Apple’s much hyped media event “It’s only Rock & Roll” failed to spring any surprises. A thin, frail-looking Steve Jobs quietly strolled back to his normal self. IPod Nanos were updated as expected with new features including cameras and radio (!?!). IPod Touch doubled its [...]
Yet Another Tweet Post: Twitter benefits, Celebrities on Twitter, and random rants…
Archived; click post to view. Excerpt: 2008 was a big year for Twitter users and 2009 promises to be even better. The micro-blogging site is a great social networking tool, putting individuals, businesses, celebrities and spammers on the same ground. Twitter is a micro-blogging tool which allows up to 140 characters [...]
Apple Wishlist: Would iPhone 32GB be a parting gift at Macworld?
Archived; click post to view. Excerpt: Unlikely. There are many other likely contenders for Apple’s final goodbye to Macworld Expo. A number of rumours as well as expectations from enthusiasts on what Apple could announce have being doing the rounds for the past few weeks, including some really weird and outrageous ones. [...]
Facebook Connect or Google Friend Connect: Which One Offers Better Brand Visibility?
Archived; click post to view. Excerpt: I am mighty impressed with Facebook Connect. It offers a tremendous potential for businesses and individuals to improve their visibility on the web. Of course, both Google’s Friend Connect and Facebook Connect came out of their test phases at the same time, but at the moment Facebook Connect seems [...]
Facebook Tweets Twitter: How do two biggest Social Networking Sites Make Money?
Archived; click post to view. Excerpt: Do They Make Any? Facebook’s courtship with Twitter in the past few weeks has officially ended after Evan Williams, the founder and CEO of Twitter confirmed on Tuesday that there would be no marriage with Facebook. The web world has been abuzz with news recently about [...]
Obamania: The Marketing of a President
Archived; click post to view. Excerpt: I can’t remember who said it, but whoever did is certainly a major dude. I guess it must be John Lasetter, the CEO of Pixar in one of his interviews for Harvard Business Review in September. Not the exact words though: “You give a good product [...]
