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	<title> &#187; Marketing</title>
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		<item>
		<title>Uncovering The Right Models For Campaign Attribution</title>
		<link>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=uncovering-the-right-models-for-campaign-attribution</link>
		<comments>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 12:30:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=364</guid>
		<description><![CDATA[Since the advent of online commerce, marketers are seeking solution to one unresolved question. How do you evaluate performance of online campaigns? Particularly, at a time when global organisations are increasingly relying on online advertising to improve visibility. It is &#8230; <a href="http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An Essential Guide to Successful Blogger Outreach</title>
		<link>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-essential-guide-to-successful-blogger-outreach</link>
		<comments>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:53:54 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=357</guid>
		<description><![CDATA[With social media rapidly consuming the internet space, it is increasingly becoming a part of our media landscape. In the recent days, more and more online news sites have embraced the pay wall model, resulting in social media, particularly blogs &#8230; <a href="http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media &amp; The Brand &#8211; How businesses fumble in the Media Space?</title>
		<link>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-brand-businesses-fumble-media-space</link>
		<comments>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 14:49:11 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=325</guid>
		<description><![CDATA[So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While &#8230; <a href="http://www.longhop.net/social-media-brand-businesses-fumble-media-space/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>YouTube &amp; The Indian Premier League &#8211; A Sporting Marriage</title>
		<link>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=youtube-indian-premier-league-sporting-marriage</link>
		<comments>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:43:08 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=319</guid>
		<description><![CDATA[Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket. Today, &#8230; <a href="http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From Organic to Paid Search!!</title>
		<link>http://www.longhop.net/from-organic-to-paid-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=from-organic-to-paid-search</link>
		<comments>http://www.longhop.net/from-organic-to-paid-search/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:31:01 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=256</guid>
		<description><![CDATA[After two and half years at Arena, I decided to move on. Actually, it wasn&#8217;t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I &#8230; <a href="http://www.longhop.net/from-organic-to-paid-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brewing the Brand &#8211; The Coffee War</title>
		<link>http://www.longhop.net/brewing-the-brand-the-coffee-war/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brewing-the-brand-the-coffee-war</link>
		<comments>http://www.longhop.net/brewing-the-brand-the-coffee-war/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 12:25:42 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=253</guid>
		<description><![CDATA[Every morning, I reluctantly pick a copy of Metro at Station on my way to work. Reluctantly because, I am keen to utilise the short journey time by reading magazine subscriptions which I always leave unfinished otherwise. But somehow, I &#8230; <a href="http://www.longhop.net/brewing-the-brand-the-coffee-war/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Networks Want Much, But Apple Wants Everything &#8211; iPhone &amp; The Networks</title>
		<link>http://www.longhop.net/mobile-networks-apple-iphone-saga/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-networks-apple-iphone-saga</link>
		<comments>http://www.longhop.net/mobile-networks-apple-iphone-saga/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:59:32 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=244</guid>
		<description><![CDATA[Apple&#8217;s much hyped media event &#8220;It&#8217;s only Rock &#38; Roll&#8221; failed to spring any surprises. A thin, frail-looking Steve Jobs quietly strolled back to his normal self. IPod Nanos were updated as expected with new features including cameras and radio &#8230; <a href="http://www.longhop.net/mobile-networks-apple-iphone-saga/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yet Another Tweet Post: Twitter benefits, Celebrities on Twitter, and random rants&#8230;</title>
		<link>http://www.longhop.net/tweet-post-twitter-benefits-celebrities-twitter-random-rants/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweet-post-twitter-benefits-celebrities-twitter-random-rants</link>
		<comments>http://www.longhop.net/tweet-post-twitter-benefits-celebrities-twitter-random-rants/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 20:48:17 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=206</guid>
		<description><![CDATA[2008 was a big year for Twitter users and 2009 promises to be even better. The micro-blogging site is a great social networking tool, putting individuals, businesses, celebrities and spammers on the same ground. Twitter is a micro-blogging tool which &#8230; <a href="http://www.longhop.net/tweet-post-twitter-benefits-celebrities-twitter-random-rants/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<item>
		<title>Apple Wishlist: Would iPhone 32GB be a parting gift at Macworld? &#124; Long Hop</title>
		<link>http://www.longhop.net/apple-wishlist-iphone-32gb-parting-gift-macworld/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-wishlist-iphone-32gb-parting-gift-macworld</link>
		<comments>http://www.longhop.net/apple-wishlist-iphone-32gb-parting-gift-macworld/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 20:33:58 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[32 GB iPhone]]></category>
		<category><![CDATA[4 GB iPhone]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Cinema]]></category>
		<category><![CDATA[Blackberry Pearl]]></category>
		<category><![CDATA[iLife]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[Mac Mini]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Macbook Pro]]></category>
		<category><![CDATA[Macworld]]></category>
		<category><![CDATA[Phillip Schiller]]></category>
		<category><![CDATA[Snow Leopard]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=195</guid>
		<description><![CDATA[Unlikely. There are many other likely contenders for Apple&#8216;s final goodbye to Macworld Expo. A number of rumours as well as expectations from enthusiasts on what Apple could announce have being doing the rounds for the past few weeks, including &#8230; <a href="http://www.longhop.net/apple-wishlist-iphone-32gb-parting-gift-macworld/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Facebook Connect or Google Friend Connect: Which One Offers Better Brand Visibility?</title>
		<link>http://www.longhop.net/facebook-connect-google-friend-connect-offers-brand-visibility/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-connect-google-friend-connect-offers-brand-visibility</link>
		<comments>http://www.longhop.net/facebook-connect-google-friend-connect-offers-brand-visibility/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 10:02:17 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=191</guid>
		<description><![CDATA[I am mighty impressed with Facebook Connect. It offers a tremendous potential for businesses and individuals to improve their visibility on the web. Of course, both Google&#8217;s Friend Connect and Facebook Connect came out of their test phases at the &#8230; <a href="http://www.longhop.net/facebook-connect-google-friend-connect-offers-brand-visibility/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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