Archived; click post to view. Excerpt: A few weeks back, Google announced a great new addition to adwords, letting advertisers to display sitelinks on their ads, similar to sitelinks which appears for organic searches. Adwords sitelinks allows an advertiser to add four additional links to deep content within the site and are particularly useful as [...]
Posts under ‘SEO’
From Organic to Paid Search!!
Archived; click post to view. Excerpt: After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, [...]
Get Your Website Right For Driving Up Sales
Archived; click post to view. Excerpt: Online retailers often face a huge conundrum. Although their primary objective is to drive traffic to the site and ultimately sales, they have to battle with a variety of mediums to achieve this. From the site development and maintenance to user experience, occupying enviable spots on search engines, and [...]
Google Adds Fuel to the Browser War
Archived; click post to view. Excerpt: When Will asked me to do a post on a website trying clone Arena Flowers, it coincided with Google’s launch of the Chrome web browser. I had related the two and was about to hit the publish button, when I realized it makes little sense to tie in a [...]
Trademark Bidding – Winners & Losers!!!
Archived; click post to view. Excerpt: It’s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new open space bidding process, this move could fundamentally shift [...]
Combating Content Theft
Archived; click post to view. Excerpt: Recently we have noticed quite a few websites and blogs using fresh flower images from the Arena Flowers site without permission. While we feel privileged to see our flowers on multiple mediums, particularly blogs as they seldom benefit commercially by using our flower images, it is the systematic disregard [...]
Mysterious PR Drop!
Archived; click post to view. Excerpt: The sudden drop in PR for Arena Flowers from 5 to 3 has been really frustrating and disappointing. Over the last few months quality links has been the buzzword and to that effect, we have been trying to squeeze out editorially vouched links for the site from related domains. [...]
To Pay or Not to Pay – Five Tips to Identify a Valuable Paid Backlink
Archived; click post to view. Excerpt: A couple of days back, I got an email from a friend of my colleague at work enquiring if I was interested in buying a link for from their site. The site in question is an old domain (about 9 years) and has a good PageRank on the homepage [...]
Chronicles of a SEO Marketer – The Beginning
Archived; click post to view. Excerpt: Internet is a perceptual paradigm of constant change. Although the origins of internet dates back to the late 1950s, it is the last two decades that this medium has gathered momentum. Since the public acceptance in early 1990s, internet has grown imperiously to be a part of every day [...]
The Google Dance
Archived; click post to view. Excerpt: Google seems to be dancing these days. There has been plenty of talk on the SEO front by webmasters who are reporting significant fluctuations in SERPs (Search Engine Ranking Pages) over the last few weeks. Being a forum user, I have noticed that some of the digital pointers (A [...]
