Archived; click post to view. Excerpt: A few weeks back, Google announced a great new addition to adwords, letting advertisers to display sitelinks on their ads, similar to sitelinks which appears for organic searches. Adwords sitelinks allows an advertiser to add four additional links to deep content within the site and are particularly useful as [...]
Posts under ‘Webworld’
From Organic to Paid Search!!
Archived; click post to view. Excerpt: After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, [...]
Yet Another Tweet Post: Twitter benefits, Celebrities on Twitter, and random rants…
Archived; click post to view. Excerpt: 2008 was a big year for Twitter users and 2009 promises to be even better. The micro-blogging site is a great social networking tool, putting individuals, businesses, celebrities and spammers on the same ground. Twitter is a micro-blogging tool which allows up to 140 characters [...]
Facebook Connect or Google Friend Connect: Which One Offers Better Brand Visibility?
Archived; click post to view. Excerpt: I am mighty impressed with Facebook Connect. It offers a tremendous potential for businesses and individuals to improve their visibility on the web. Of course, both Google’s Friend Connect and Facebook Connect came out of their test phases at the same time, but at the moment Facebook Connect seems [...]
Facebook Tweets Twitter: How do two biggest Social Networking Sites Make Money?
Archived; click post to view. Excerpt: Do They Make Any? Facebook’s courtship with Twitter in the past few weeks has officially ended after Evan Williams, the founder and CEO of Twitter confirmed on Tuesday that there would be no marriage with Facebook. The web world has been abuzz with news recently about [...]
Is Xobni – The Wonder Email Plugin for Outlook the future of social networking?
Archived; click post to view. Excerpt: I have been using Xobni (for inbox spelled backwords) for a couple of days and I must say its an incredibly handy addon. It transforms the otherwise torpid Microsoft Outlook into a powerful email client. And for a feature rich add on like Xobni, it’s [...]
Get Your Website Right For Driving Up Sales
Archived; click post to view. Excerpt: Online retailers often face a huge conundrum. Although their primary objective is to drive traffic to the site and ultimately sales, they have to battle with a variety of mediums to achieve this. From the site development and maintenance to user experience, occupying enviable spots on search engines, and [...]
Google Adds Fuel to the Browser War
Archived; click post to view. Excerpt: When Will asked me to do a post on a website trying clone Arena Flowers, it coincided with Google’s launch of the Chrome web browser. I had related the two and was about to hit the publish button, when I realized it makes little sense to tie in a [...]
Social Media Marketing at Dell: Strategies for Success
Archived; click post to view. Excerpt: After a long hiatus owing to a few personal commitments which has kept me busy for a while, I have come back to continue my infrequent updating on the blog. It’s ironical that in the age of Social Media Marketing, actively pursued by individuals and corporates alike, Longhop has [...]
Trademark Bidding – Winners & Losers!!!
Archived; click post to view. Excerpt: It’s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new open space bidding process, this move could fundamentally shift [...]
