Archived; click post to view. Excerpt: A few weeks back, Google announced a great new addition to adwords, letting advertisers to display sitelinks on their ads, similar to sitelinks which appears for organic searches. Adwords sitelinks allows an advertiser to add four additional links to deep content within the site and are particularly useful as [...]
Posts under ‘Work’
From Organic to Paid Search!!
Archived; click post to view. Excerpt: After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, [...]
Get Your Website Right For Driving Up Sales
Archived; click post to view. Excerpt: Online retailers often face a huge conundrum. Although their primary objective is to drive traffic to the site and ultimately sales, they have to battle with a variety of mediums to achieve this. From the site development and maintenance to user experience, occupying enviable spots on search engines, and [...]
Crafting a Green Business Strategy
Archived; click post to view. Excerpt: Going green seems to be the industry buzz word these days. Everyday I get many emails announcing the launch of eco-friendly, ethical, green websites and services. Clearly, green seems to be selling. Businesses are trying to cash in on this phenomenon. Not the Arena Flowers is lagging in terms [...]
Google Adds Fuel to the Browser War
Archived; click post to view. Excerpt: When Will asked me to do a post on a website trying clone Arena Flowers, it coincided with Google’s launch of the Chrome web browser. I had related the two and was about to hit the publish button, when I realized it makes little sense to tie in a [...]
Waiting for my Blackberry Pearl
Archived; click post to view. Excerpt: The prospect of balmy, sunny days around the corner makes April one of the exciting months of the year. But there’s another reason which adds to my excitement, for in April every year it’s time to renew my mobile phone contract. I have been with Vodafone for three years [...]
Bose Triport Headphones & the Flower Forums
Archived; click post to view. Excerpt: It is amazing how many thoughts and ideas emerge in a forum discussion offering interesting insights into many aspects of a particular topic. I find forums quite useful for many everyday issues I come across where I lack the necessary knowledge or approach to get out of it. Recently, [...]
Combating Content Theft
Archived; click post to view. Excerpt: Recently we have noticed quite a few websites and blogs using fresh flower images from the Arena Flowers site without permission. While we feel privileged to see our flowers on multiple mediums, particularly blogs as they seldom benefit commercially by using our flower images, it is the systematic disregard [...]
Mysterious PR Drop!
Archived; click post to view. Excerpt: The sudden drop in PR for Arena Flowers from 5 to 3 has been really frustrating and disappointing. Over the last few months quality links has been the buzzword and to that effect, we have been trying to squeeze out editorially vouched links for the site from related domains. [...]
The Google Dance
Archived; click post to view. Excerpt: Google seems to be dancing these days. There has been plenty of talk on the SEO front by webmasters who are reporting significant fluctuations in SERPs (Search Engine Ranking Pages) over the last few weeks. Being a forum user, I have noticed that some of the digital pointers (A [...]
