Social Commerce is on the rise and companies seem to be hugely benefiting by adapting strategies which puts community in the forefront. Although, the basic premise of social commerce is driven by the customer, it is absolutely important that a platform be given to the customer to engage. This gives the context to create the conversation between the brand and the customer, which is essential to make the social commerce successful.

I recently met up with Bazaarvoice, which offers tools to build such a platform and I am thoroughly impressed by their approach. You can read more about their social commerce solutions by visiting the website, www.bazaarvoice.com.