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		<title>Uncovering The Right Models For Campaign Attribution</title>
		<link>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=uncovering-the-right-models-for-campaign-attribution</link>
		<comments>http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 12:30:10 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=364</guid>
		<description><![CDATA[Since the advent of online commerce, marketers are seeking solution to one unresolved question. How do you evaluate performance of online campaigns? Particularly, at a time when global organisations are increasingly relying on online advertising to improve visibility. It is &#8230; <a href="http://www.longhop.net/uncovering-the-right-models-for-campaign-attribution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>An Essential Guide to Successful Blogger Outreach</title>
		<link>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-essential-guide-to-successful-blogger-outreach</link>
		<comments>http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:53:54 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webworld]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=357</guid>
		<description><![CDATA[With social media rapidly consuming the internet space, it is increasingly becoming a part of our media landscape. In the recent days, more and more online news sites have embraced the pay wall model, resulting in social media, particularly blogs &#8230; <a href="http://www.longhop.net/an-essential-guide-to-successful-blogger-outreach/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Fountain of Youth</title>
		<link>http://www.longhop.net/the-fountain-of-youth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-fountain-of-youth</link>
		<comments>http://www.longhop.net/the-fountain-of-youth/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:41:21 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=342</guid>
		<description><![CDATA[I was reading an article the other day on Business week which quoted a recent report by the Foreign &#38; Commonwealth Office. According to FCO&#8217;s British Behaviour Abroad report, around 600 Britons are rescued from drowning in Australia every year. &#8230; <a href="http://www.longhop.net/the-fountain-of-youth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>No Updates&#8230;</title>
		<link>http://www.longhop.net/updates/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=updates</link>
		<comments>http://www.longhop.net/updates/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:54:22 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=334</guid>
		<description><![CDATA[What the title said!!! I have no updates this month except for the fact that I have just received the iPad Camera Connector. Still busy toying with my iPad, so please come back later&#8230;]]></description>
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		<title>iPad finally arrives&#8230;.</title>
		<link>http://www.longhop.net/ipad-finally-arrives/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ipad-finally-arrives</link>
		<comments>http://www.longhop.net/ipad-finally-arrives/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:46:31 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Gadgets]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=332</guid>
		<description><![CDATA[Nearly a month after placing the order, my iPad 3G+Wi-Fi finally shipped today. I was frantically hooked to the Macrumors forums following an extended thread which had details about other fanboy&#8217;s experiences, but mine took way too longer than everyone &#8230; <a href="http://www.longhop.net/ipad-finally-arrives/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>iWant&#8230;iPad&#8230;</title>
		<link>http://www.longhop.net/iwantipad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=iwantipad</link>
		<comments>http://www.longhop.net/iwantipad/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:59:47 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=328</guid>
		<description><![CDATA[I wasn&#8217;t expecting iPad to be unavailable for such extended periods of time. I assumed that I could land one home by visiting the flagship store on Regent Street. Now, given that I was away in Munich for the Bank &#8230; <a href="http://www.longhop.net/iwantipad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social Media &amp; The Brand &#8211; How businesses fumble in the Media Space?</title>
		<link>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-brand-businesses-fumble-media-space</link>
		<comments>http://www.longhop.net/social-media-brand-businesses-fumble-media-space/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 14:49:11 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webworld]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=325</guid>
		<description><![CDATA[So much has already been written about social media. In fact, many businesses have already ingrained social media into their business and marketing strategies. So, it comes as a huge surprise to see a few which are complete laggards. While &#8230; <a href="http://www.longhop.net/social-media-brand-businesses-fumble-media-space/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>YouTube &amp; The Indian Premier League &#8211; A Sporting Marriage</title>
		<link>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=youtube-indian-premier-league-sporting-marriage</link>
		<comments>http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:43:08 +0000</pubDate>
		<dc:creator>Longhopper</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=319</guid>
		<description><![CDATA[Today, from the adopted land of cricket, comes the greatest annual sporting extravaganza, the Indian Premier League. With more than a 100 associated brands, the tournament is not just a sporting spectacle, but a commercial event masquerading as cricket. Today, &#8230; <a href="http://www.longhop.net/youtube-indian-premier-league-sporting-marriage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Travelogue: Journey into Jordan – the Magic of the Middle East</title>
		<link>http://www.longhop.net/travelogue-journey-jordan-magic-middle-east/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=travelogue-journey-jordan-magic-middle-east</link>
		<comments>http://www.longhop.net/travelogue-journey-jordan-magic-middle-east/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 10:10:56 +0000</pubDate>
		<dc:creator>guesteditor</dc:creator>
				<category><![CDATA[Guest]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=316</guid>
		<description><![CDATA[Guest Editor &#8211; Karin Hennessey &#8211; Karin had recently traveled to Jordan on a holiday and gives you a chance to discover the mystical land of Jordan, it&#8217;s spectacular natural beauty, ancient architecture and well preserved cultural heritage. The Middle &#8230; <a href="http://www.longhop.net/travelogue-journey-jordan-magic-middle-east/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Simple Tips To Renew Your Indian Passport</title>
		<link>http://www.longhop.net/10-simple-tips-to-renew-your-indian-passport/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-simple-tips-to-renew-your-indian-passport</link>
		<comments>http://www.longhop.net/10-simple-tips-to-renew-your-indian-passport/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 23:22:27 +0000</pubDate>
		<dc:creator>guesteditor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.longhop.net/?p=271</guid>
		<description><![CDATA[Guest Editor &#8211; AV - I have had a harrowing experience while renewing my passport in India early last year, which I have detailed in my post &#8211; The Great Indian Passport Saga. In fact, I have had pretty bad &#8230; <a href="http://www.longhop.net/10-simple-tips-to-renew-your-indian-passport/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>13</slash:comments>
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