From Organic to Paid Search!!
Nov 30th, 2009
by Longhopper.
After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, it did sound positive, nothing came out of the interviews immediately and I completely forgot about it as I returned back to Arena from my sabbatical.
It was nearly two months later that I got a call from a company and after going through the role again, I thought it could be challenging but I wasn’t fully convinced. I thought hard for a couple of weeks considering a whole lot of possibilities. Although, I was working as an marketer, I was only involved in organic search side of things and the new role promised plenty of opportunities in managing paid campaigns as well as other offline activites. Also, I am very keen on building my repertoire as complete marketing professional. This was enough to convince me to take up the role.
While monitoring search traffic and running reports, I used to marvel at how efficiently optimised and organised the campaigns were at Arena. Now I have a big challenge of doing something similar as my first challenge and I spoke with the external Camapaign Managers this afternoon to terminate the existing contract. SO officially, I am manning paid search from today.
Paid Search
After two and half years at Arena, I decided to move on. Actually, it wasn’t an option I was looking at, but during my time off a few months back, I had casually met a recruiter to understand where I stand after my experience as an online marketer. Although, it did sound positive, nothing came out of the interviews immediately and I completely forgot about it as I returned back to Arena from my sabbatical.
It was nearly two months later that I got a call from a company and after going through the role again, I thought it could be challenging but I wasn’t fully convinced. I thought hard for a couple of weeks considering a whole lot of possibilities. Although, I was working as an marketer, I was only involved in organic search side of things and the new role promised plenty of opportunities in managing paid campaigns as well as other offline activites. Also, I am very keen on building my repertoire as complete marketing professional. This was enough to convince me to take up the role.
While monitoring search traffic and running reports, I used to marvel at how efficiently optimised and organised the campaigns were at Arena. Now I have a big challenge of doing something similar as my first challenge and I spoke with the external Campaign Managers this afternoon to terminate the existing contract. SO officially, I am manning paid search from today. Lets see how this goes!
Posted in: Marketing, SEO, Webworld, Work.
