Apple’s approach to product innovation, marketing & branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple’s customers are usually early adopters and if you give a high quality, well designed product to early adopters, then you can certainly expect [...]
Posts under ‘Business’
Is Xobni - The Wonder Email Plugin for Outlook the future of social networking?
I have been using Xobni (for inbox spelled backwords) for a couple of days and I must say its an incredibly handy addon. It transforms the otherwise torpid Microsoft Outlook into a powerful email client. And for a feature rich add on like Xobni, it’s hard to believe that it’s being offered free. Started by [...]
Opinion: What’s wrong with investment firms?
Do they really need more public money?
Over the weekend, I was quite disappointed to find the fourth largest investment firm, Lehman Brothers collapse. There had been plenty of speculation on companies that could bail out Lehman, and with Barclays walking out late Sunday evening, Lehman had no option but to file for bankruptcy. As far [...]
Crafting a Green Business Strategy
Going green seems to be the industry buzz word these days. Everyday I get many emails announcing the launch of eco-friendly, ethical, green websites and services. Clearly, green seems to be selling. Businesses are trying to cash in on this phenomenon. Not the Arena Flowers is lagging in terms of being green. From the beginning [...]
