Online retailers often face a huge conundrum. Although their primary objective is to drive traffic to the site and ultimately sales, they have to battle with a variety of mediums to achieve this. From the site development and maintenance to user experience, occupying enviable spots on search engines, and reinforcing the companies presence on various [...]
Posts under ‘Marketing’
Crafting a Green Business Strategy
Going green seems to be the industry buzz word these days. Everyday I get many emails announcing the launch of eco-friendly, ethical, green websites and services. Clearly, green seems to be selling. Businesses are trying to cash in on this phenomenon. Not the Arena Flowers is lagging in terms of being green. From the beginning [...]
The Power of Email Communication - How to Win People
For a marketing professional, I am rather quiet and reserved, though I am aware that I need to be bit more outgoing to nudge ahead of my career. So for the past few days, I have been reading a few self-development books and one of the first ones I picked was the much celebrated self-help [...]
Social Media Marketing at Dell: Strategies for Success
After a long hiatus owing to a few personal commitments which has kept me busy for a while, I have come back to continue my infrequent updating on the blog. It’s ironical that in the age of Social Media Marketing, actively pursued by individuals and corporates alike, Longhop has such long gaps between posts. Strangely, [...]
Trademark Bidding - Winners & Losers!!!
It’s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new open space bidding process, this move could fundamentally shift the Search Marketing landscape.
Previously advertisers and [...]
To Pay or Not to Pay - Five Tips to Identify a Valuable Paid Backlink
A couple of days back, I got an email from a friend of my colleague at work enquiring if I was interested in buying a link for from their site. The site in question is an old domain (about 9 years) and has a good PageRank on the homepage and even ranks well for some [...]
The Mysterious Consumer
Last weekend, I met up with a friend, who works in the Insurance industry. It was an exciting day with a tightly planned sports schedule, which included watching three great but distinct sporting encounters - a Premier League football match between Liverpool and Everton, a one off Twenty20 cricket match between India and Australia and [...]
