Chronicles of a SEO Marketer - The Beginning

Internet is a perceptual paradigm of constant change. Although the origins of internet dates back to the late 1950s, it is the last two decades that this medium has gathered momentum. Since the public acceptance in early 1990s, internet has grown imperiously to be a part of every day life. Not only has it depreciated the need for complex channels of information, entertainment and communication, it has also created a new knowledge economy in many nations. It has helped companies acquire vast knowledge and wealth while gaining a dominating lead in many markets. One such market is the search engines.

It is ironical that I never had the belief myself about the phenomenal potential search engines had to change people’s lives. I still remember back in 2001 when I we were busy setting up a small business process outsourcing company in Bangalore, we never had access to Internet for almost 2 years and we still had a fully functional company. We would venture out to check emails once a day to communicate with clients. One of our neighbours, who is not as computer literate as a group of individuals trying to run a company remarked about how we managed without having access to Google. He believed that without access to update information, our knowledge in the industry was shunted. He was much ahead than us in adapting technology…

Many things have changed since then. The most important of all is Google’s rise to significance, which has also spawned the growth of many online businesses. These businesses are dependent on Google to achieve growth and profitability. The dependence of these entities on Google is two dimensional. While paid search forms the first dimension, the other dimension focuses on organic search. Online businesses are heavily reliant on adapting and fine tuning both these dimensions to stay profitable. Although, paid search stimulates the economic benefits of a business, it is the organic search which is the cynosure of SEO marketers, as generating organic traffic is as complex as running a successful paid search campaign.

I realise there is a repository of information available on how we could organise SEO activities. But being in the industry for the last six months with no prior experience, I have picked up a few useful lessons myself through experience which I wish to archive here for future references. You never know, you might discover a few new tips!

Watch this space for a week on week (Well…hopefully!) SEO update!