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Excerpt: It’s finally here! A few years after trialling in the US, Google has extended the controversial trademark bidding by opening up the auctioning process to all entities in the sponsored links space. While Google reaps the benefits of a new open space bidding process, this move could fundamentally shift the Search Marketing landscape. Previously advertisers and brand owners had some sort of insulation to protect and limit their brand related keywords from being auctioned. However, since May 5th 2008, Google has radically changed its trademark policies to encourage competitors to bid on the keywords. The new policy, mirroring the Google’s trademark…
Trademark Bidding – Winners & Losers!!!
Royal Challengers off to a Flyer
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Excerpt: Are they!?!? Finally, the cricketing world’s biggest event, The DLF IPL Twenty20 is scheduled for a launch today. The biggest names in cricket will battle for pride, honour and of course money in an event spread across 44 days. The Cash rich BCCI, is squeezing out every penny it could get from every source, the media in particular which has come down hard on the administrators over the last few days. Though, most issues are sorted with the media now, it is a bit disappointing to know that websites will not be allowed to cover the event. This is a…
Waiting for my Blackberry Pearl
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Excerpt: The prospect of balmy, sunny days around the corner makes April one of the exciting months of the year. But there’s another reason which adds to my excitement, for in April every year it’s time to renew my mobile phone contract. I have been with Vodafone for three years now and was contemplating leaving Vodafone for exciting offers on O2 or Tmobile. I am after a Blackberry Pearl 8110 with the Blackberry Internet Solution™ and the added functionality of a GPS. Not that I drive, but a GPS is quite handy even while walking point to point (Sounds funny using…
Bose Triport Headphones & the Flower Forums
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Excerpt: It is amazing how many thoughts and ideas emerge in a forum discussion offering interesting insights into many aspects of a particular topic. I find forums quite useful for many everyday issues I come across where I lack the necessary knowledge or approach to get out of it. Recently, I was gifted a Bose Triport headphones to go with my iPod and though it is an incredible product with brilliant noise amplifying abilities, it does have a major setback. Bose ships these earphones with three pairs of detachable eartips. No matter how careful you are, you end up loosing these…
Combating Content Theft
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Excerpt: Recently we have noticed quite a few websites and blogs using fresh flower images from the Arena Flowers site without permission. While we feel privileged to see our flowers on multiple mediums, particularly blogs as they seldom benefit commercially by using our flower images, it is the systematic disregard of commercial websites which is worrying. Controlling the use of content and images of an online medium has been problematic for their owners as an average blogger or a web publisher has little or no idea of copyright laws. Since the launch of Arena Flowers website, we have seen a couple of…
Fulfilling the Photography Dream
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Excerpt: My long cherished dream of learning photography seems to be on track. After much thought and deliberation, I have finally managed to get on to the SLR ladder, through an entry level Sony Alpha 200. Last Sunday, I finally walked into an Argos store and picked up the camera, which kits out with a 18mm-70mm lens. As of now, I have no plans to invest in any accessories, lens or filters, other than the minimum necessities of a Compact Flash card and a carry case. I haven’t really had an opportunity to explore the Camera as I am still expecting delivery…
Mysterious PR Drop!
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Excerpt: The sudden drop in PR for Arena Flowers from 5 to 3 has been really frustrating and disappointing. Over the last few months quality links has been the buzzword and to that effect, we have been trying to squeeze out editorially vouched links for the site from related domains. At Arena Flowers, we are really proud of our SEO activities. But the anomalistic (it is indeed) drop in PR has got us racking our brains trying to point the drop to a certain differentiator. What’s more annoying is the drop in all the internal pages. We have about 100, 000…
A Cricketers Jackpot Called IPL
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Excerpt: I have been following the IPL player auctions today and being a Bangalorean, am a bit surprised the way Vijay Mallya, one of the icons of Indian Business has approached the player auctions. Cricket is an extremely competitive sport and going by the current trends in the game, it is quite imminent that you need to have the best of the lot in the team. And the first edition of the DLF Indian Premier League offered just that. The cream of international cricketers. With a hefty purse of $5 million, bidding for players was expected to be intense. Chennai lead…
Post about Poop!!!!
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Excerpt: Don’t Worry! There’s no dearth of words yet… Am back to the blogworld after a pretty long hiatus. Not that I have been doing much lately, just a bit domesticated as I recently moved into a new house. Took a bit of time to get back to the normal state of things. Hard to believe that we are already midway through the second month and January has passed like a day. Now that things are looking set, am hoping that my posts are a bit more frequent. When I went to India in August, I spent a bit of time browsing through…
Hard but Unfair – The Australian Way Mate!
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Excerpt: After a promising end to 2007, I expected a propitious start to the New Year. A marathon drinking session in Bristol and a tiring night out clubbing on the New Year’s eve; it indeed is a rollicking beginning to 2008. But I did spend a dull and grey New Year’s evening dismantling and reassembling my laptop. Reason? I managed to spill a glassful of water on my Laptop right after I got back from Cafe de Paris on the wee hours of January 1st 2008 and the laptop, rightfully failed to fire up! After an emotional innuendo, during which I even…
