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Excerpt: The holiday season brings plenty of cheer. Year after year we await the Christmas season for those fun-filled office parties, family get-togethers, sumptuous food and wine, bargain shopping, new gadgets and even resolutions to change some aspect of self for better. Amidst all these is the curiosity and excitement about what the New Year has in store. Man, Christmas does excite me! Someone recently told me that I am a marketers dream for my love of new things in life and my enthusiasm to fulfill those needs. Being a marketing professional myself, I have always wondered if I would buy everything…
The Exhilarating Eurostar
Music at your finger tips: First impressions of an iPod Touch
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Excerpt: After much deliberation, I finally laid my hands on to Apple’s newest offering, although it stays with me only for a few days. I really would have loved to own the iPod Touch, but Apple announcing the launch one month after I had replaced my stolen White 30 Gig iPod with Black one (There goes the 30 day refund policy) ensures that I hold on to it for a while. Nonetheless, I have the iPod Touch for the next few days before it flies out with Nandu to reach the safe hands of Ashu, who undoubtedly would be delighted with…
The Battle of the Champs…or is it the Leagues?
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Excerpt: Europe and America, the developed among geographies have already seen it in the form of ‘the beautiful game’ and NBA & Superbowl. But now, its the turn of the Sub-continent to cash in on the biggest sport of the region. Indian Cricket League or the ICL as it is fondly referred to, is a brainchild of one of the biggest media power houses in India and it is all set to roll this Friday. With the highest cash prize of abour $4 million, the league has enticed 36 international stars along with promising, but lesser known Indian players who have…
To Pay or Not to Pay – Five Tips to Identify a Valuable Paid Backlink
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Excerpt: A couple of days back, I got an email from a friend of my colleague at work enquiring if I was interested in buying a link for from their site. The site in question is an old domain (about 9 years) and has a good PageRank on the homepage and even ranks well for some of the keywords in their area and has good consistent traffic. Moreover, it is a directory providing information on an area not particularly related to ours, although there are some similarities. The good people behind the site have put in some great effort in the…
Chronicles of a SEO Marketer – The Beginning
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Excerpt: Internet is a perceptual paradigm of constant change. Although the origins of internet dates back to the late 1950s, it is the last two decades that this medium has gathered momentum. Since the public acceptance in early 1990s, internet has grown imperiously to be a part of every day life. Not only has it depreciated the need for complex channels of information, entertainment and communication, it has also created a new knowledge economy in many nations. It has helped companies acquire vast knowledge and wealth while gaining a dominating lead in many markets. One such market is the search…
SWISS-tastic – Episode II
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Excerpt: My travel to Switzerland was some time end of July and Episode I of my post detailing the Trip was on the 30th of September. Memory, for some unfortunate reason, doesn’t present itself well in the same way as aged wine or whisky. So, it is quite obvious that much of the charm of our Swiss trip is already lost. Having just Part I of a post, with a promise to conclude it in the following post doesn’t seem quite appealing. So will try to fill this space. The train services to Zurich from Zurich International Airport are quite frequent…
War of the Words!?
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Excerpt: For a blog with a name borrowed from cricket, you would find it extremely surprising not to find one single post dedicated to the sport so far. Not that I didn’t have opportunities to write about, there was India’s fairly successful tour to England, their incredible feat of winning the first edition of Twenty20 World Cup and of course cricket games between other countries. I had, on several occasions thought about blogging on cricket. But the recent Australian tour of India had some interesting sides to it other than the post itself, which makes an inspirational post. Not for the…
The Mysterious Consumer
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Excerpt: Last weekend, I met up with a friend, who works in the Insurance industry. It was an exciting day with a tightly planned sports schedule, which included watching three great but distinct sporting encounters – a Premier League football match between Liverpool and Everton, a one off Twenty20 cricket match between India and Australia and a World Cup rugby final between England and South Africa in three different pubs. To add to this, we managed to squeeze out time to scoff some Appams and Kadla Curry, a South Indian delicacy in an obscure Indian Restaurant in East London. Nevertheless, among our…
The Google Dance
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Excerpt: Google seems to be dancing these days. There has been plenty of talk on the SEO front by webmasters who are reporting significant fluctuations in SERPs (Search Engine Ranking Pages) over the last few weeks. Being a forum user, I have noticed that some of the digital pointers (A Forum for Webmasters) are being penalised either by a drop in SERPs or by Google’s Houdini Act where the websites don’t rank for their own keywords. A good example are some prominent Web Directories which offer Paid Link Services such as Alive, Aviva etc. Is it the end of road for…
SWISS-tastic – Episode I
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Excerpt: It’s been a while since my last post. Since my trip back from India, lot of things have kept me busy including reading, yoga, clubbing, theatre and the Twenty20 world cup, which the Indian team surprisingly won. But laziness tops it all. It doesn’t mean that my interest to blog has fizzled out. Infact all these activities have given me enough to write about. It’s just that they are ‘unfinished’. Hehe! Last weekend I decided to come out of my laziness and flood my blog with a series of posts which unfortunately turned out to be a non-starter. When I started…
