Fulfilling the Photography Dream

My long cherished dream of learning photography seems to be on track. After much thought and deliberation, I have finally managed to get on to the SLR ladder, through an entry level Sony Alpha 200. Last Sunday, I finally walked into an Argos store and picked up the camera, which kits out with a 18mm-70mm lens. As of now, I have no plans to invest in any accessories, lens or filters, other than the minimum necessities of a Compact Flash card and a carry case.

I haven’t really had an opportunity to explore the Camera as I am still expecting delivery of the memory card from Play.com. However, the first impressions of the camera are outstanding. Complete technical specifications of the camera are listed on the Sony website here. In the past, I had been advised by a couple of friends that I should go for a Canon EOS 400D. But I have always had an inclination to Sony cameras as I have previously owned a Sony T5 Compact. Sony is a new entrant in the SLR market and they have had a fair bit of success with their Alpha range (Ever since they launched the Alpha 100, I had always contemplated buying one). Also, since their acquisition of the Camera & Photo division from Minolta in 2006, the SLR market is braced up for a slew of Sony Cameras.

In 2006, Sony announced their entry to the SLR market through the Konica-Minolta based Alpha 100. At that point of time the camera, though affordable for entry level photography, was a bit out of my budget (I vaguely remember it’s price in the £600 bracket). Subsequently, the company introduced Alpha 700 for advanced photography. In February 2008, Sony announced the extension of their Alpha range by introducing the Alpha 200 & Alpha 350. Alpha 200 is a slighlty modified version of an Alpha 100 and has had favourable reviews.

Considering that am off to Paris, Amsterdam and Athens this Saturday for the big Easter Weekend…it is an ideal time to brush up my basics in photography, before I take it to the next level. Expect to see some good pictures from my trip here…

Mysterious PR Drop!

PageRankThe sudden drop in PR for Arena Flowers from 5 to 3 has been really frustrating and disappointing. Over the last few months quality links has been the buzzword and to that effect, we have been trying to squeeze out editorially vouched links for the site from related domains. At Arena Flowers, we are really proud of our SEO activities. But the anomalistic (it is indeed) drop in PR has got us racking our brains trying to point the drop to a certain differentiator. What’s more annoying is the drop in all the internal pages. We have about 100, 000 pages indexed in Google of which at least 25 % of them had decent PR and none of them have green liquid anymore. The real disappointment is to see our blog have no PR. Flowers…Uncut is widely followed and we have got so much of appreciation for our site through the blog. We also have hundreds of quality incoming links to the blog. To see the blog have no PR value is a bit disconcerting.

ArenaFlowers.com PageRankWe have scoured the Internet and scouted all the SEO blogs and forums and even had an opinion from a global expert in the industry, without success. SEO experts argue that PR is in no way related to SERPs and traffic and makes little sense to websites, unless the sites are based on selling links. But we see PR as an indicator of our SEO performance apart from the other variables like ranking high on SERPs, traffic etc. Post PR drop, traffic is unaffected and SERPs for competitive keywords have not had any impact. However, the little green bar though irritating, does offer some satisfaction when it is a bit longer than it was previously.

It will be a real bonus if we get to the bottom of our mysterious PR drop on the home page as well as the internal pages. I contemplated posting a query on Matt Cutt’s blog, but decided against it as I feel it would be futile. There are millions of websites and even if 10 % of these websites start querying their site problems with Matt, then he would have to quit his regular job at Google.

It’s all back to square one…wonder how long it takes to be back again!

A Cricketers Jackpot Called IPL

I have been following the IPL player auctions today and being a Bangalorean, am a bit surprised the way Vijay Mallya, one of the icons of Indian Business has approached the player auctions. Cricket is an extremely competitive sport and going by the current trends in the game, it is quite imminent that you need to have the best of the lot in the team. And the first edition of the DLF Indian Premier League offered just that. The cream of international cricketers. With a hefty purse of $5 million, bidding for players was expected to be intense. Chennai lead the way with a whopping $1.5 million investment on Mahendra Singh Dhoni, the current Indian Captain and poster boy. He was helped by the fact that India’s top cricketers were “relegated” to being icons which assures them 15% higher price than their next best player in the team. Perhaps, the story would be different had Dravid, Sachin, Saurav or even Yuvraj were put on the bidding table.

The fact that Chennai and Hyderabad didn’t have any icon players, ensured that they coughed up the highest bids and it’s no surprise that they went for the best. The current teams after Thursday’s bidding:

Bangalore:

Rahul Dravid (icon), Anil Kumble (US$500,000), Jacques Kallis (US$900,000), Zaheer Khan (US$450,000), Mark Boucher (US$450,000), Cameron White (US$500,000), Wasim Jaffer (US$150,000), Dale Steyn (US$325,000), Nathan Bracken (US$325,000), Shivnarine Chanderpaul (US$200,000)

 Chennai:

Mahendra Singh Dhoni (US$1.5 million), Muttiah Muralitharan (US$600,000), Matthew Hayden (US$375,000), Jacob Oram (US$675,000), Stephen Fleming (US$350,000), Parthiv Patel (US$325,000), Joginder Sharma (US$225,000), Albie Morkel (US$675,000), Suresh Raina (US$650,000), Makhaya Ntini (US$200,000), Michael Hussey (US$350,000)

Delhi:

Virender Sehwag (icon), Daniel Vettori (US$625,000), Shoaib Malik (US$500,000), Mohammad Asif (US$650,000), AB de Villiers (US$300,000), Dinesh Karthik (US$525,000), Farveez Maharoof (US$225,000), Tillakaratne Dilshan (US$250,000), Manoj Tiwary (US$675,000), Gautam Gambhir (US$725,000), Glenn McGrath (US$350,000)

Hyderabad:

Adam Gilchrist (US$700,000), Andrew Symonds (US$1.35 million), Herschelle Gibbs (US$575,000), Shahid Afridi (US$675,000), Scott Styris (US$175,000), VVS Laxman (US$375,000), Rohit Sharma (US$750,000), Chamara Silva (US$100,000), RP Singh (US$875,000), Chaminda Vaas (US$200,000), Nuwan Zoysa (US$110,000)

Jaipur:

Shane Warne (US$450,000), Graeme Smith (US$475,000), Younis Khan (US$225,000), Kamran Akmal (US$150,000), Yusuf Pathan (US$475,000), Mohammad Kaif (US$675,000), Munaf Patel (US$275,000), Justin Langer (US$200,000)

Kolkota:

Sourav Ganguly (icon), Shoaib Akhtar (US$425,000), Ricky Ponting (US$400,000), Brendon McCullum (US$700,000), Chris Gayle (US$800,000), Ajit Agarkar (US$330,000), David Hussey (US$675,000), Ishant Sharma (US$950,000), Murali Kartik (US$425,000), Umar Gul (US$150,000), Tatenda Taibu (US$125,000)

Mohali:

Yuvraj Singh (icon), Mahela Jayawardene (US$475,000), Kumar Sangakkara (US$700,000), Brett Lee (US$900,000), Sreesanth (US$625,000), Irfan Pathan (US$925,000), Ramesh Powar (US$170,000), Piyush Chawla (US$400,000), Simon Katich (US$200,000), Ramnaresh Sarwan (US$225,000)

Mumbai:

Sachin Tendulkar (icon), Sanath Jayasuriya (US$975,000), Harbhajan Singh (US$850,000), Shaun Pollock (US$550,000), Robin Uthappa (US$800,000), Lasith Malinga (US$350,000), Dilhara Fernando (US$150,000), Loots Bosman (US$175,000)

Post about Poop!!!!

Don’t Worry! There’s no dearth of words yet…

Am back to the blogworld after a pretty long hiatus. Not that I have been doing much lately, just a bit domesticated as I recently moved into a new house. Took a bit of time to get back to the normal state of things. Hard to believe that we are already midway through the second month and January has passed like a day. Now that things are looking set, am hoping that my posts are a bit more frequent.

When I went to India in August, I spent a bit of time browsing through the books (mostly unread) I had accumulated over time. I am quite pleased that I have such a great collection of books, some of them which were given as gifts, some of them borrowed from friends but never returned and some of which I bought! I have been away from home since early 2004 and this wonderful collection of books had gathered a thin film of dust (despite my Mom’s cleaning), which I decided to rid off. I stumbled upon many books which I decided to bring with me to the UK and in the end my luggage grew so heavy that I had to leave behind most of it. How I wish International Airlines to Europe increased their luggage allowance without additional charge!&*+#!?!?

Nevertheless, among a couple of books which evoked my interest was the Dilbert Principle by Scott Adams. Am sure most of us know Dilbert as an Engineer with an inventive mind working in a mismanaged and bureaucratic office full of individuals who are in a state of idiocy for most part (at least for some part) of the day. Rereading the book over the last few days I have begun to see people around me in the same way as Scott visualises Dilbert with his satirical sense of humour. Am not saying much about the book. You have to read it enjoy it. But what about Poop?

Until I complete one of my unfinished posts or come up with a fresh new one, how about a little humour? Read Scott’s post on Death by Frozen Poop and enjoy!

Hard but Unfair – The Australian Way Mate!

Happy New Year 2008!After a promising end to 2007, I expected a propitious start to the New Year. A marathon drinking session in Bristol and a tiring night out clubbing on the New Year’s eve; it indeed is a rollicking beginning to 2008. But I did spend a dull and grey New Year’s evening dismantling and reassembling my laptop. Reason? I managed to spill a glassful of water on my Laptop right after I got back from Cafe de Paris on the wee hours of January 1st 2008 and the laptop, rightfully failed to fire up!

After an emotional innuendo, during which I even contemplated an Apple MacBook, I decided to put my skills to test and unscrewed every tiny little screw on the laptop and carefully arranged all the parts of the laptop on our large king size bed, before I set to dry them with a kitchen cloth and reassemble it. I honestly, didn’t give it much of a chance, but the Laptop came back to life as soon as I turned it back on. It’s not a bad beginning after all, albeit a sedate one.

To further intensify my New Year woes, the very next day I caught a horrendous flu bug which depleted my physical energy completely and I decided to have a quite night in on Friday sipping Hot Tennessee Toddy to up my spirits. The toddy cost me the whole weekend as I was completely bedridden with mild fever until Sunday evening. To add to the distress India pathetically lost to the champion Australians. Being the ardent cricket fan and due to lack of sleep I literally followed last two days of the exciting test match and I was pretty certain that India is sure to hold on for a draw if not a win. But the Australians don’t give up easily, do they? Of course they had plenty of support from the on and off field umpires. A rather depressing weekend!

Rahul Dravid's Unfair DismissalThe second test match in Sydney has created plenty of furore for all the wrong reasons and is sure to go down in the history books as a disgrace to the Gentleman’s game. The umpires ensured that the Indian’s were on the receiving end, but they didn’t help their cause much by surrendering timidly. With three wickets in hand and a mere two overs to go, a draw was always there for the taking. But the cold-footed Indians ensured that the Australians reign.

Michael ClarkeOn the game itself, there were a few positives for both teams. Laxman’s silken grace, Tendulkar’s controlled aggression, Dravid’s incredible perseverance and of course Hayden’s belligerence. (Remember, am missing out Symonds and Hussey though each of them played beautifully paced innings) But Anil Kumble was the true champion. He bowled like a champion and batted like one in the second innings and had almost secured a draw before the fatal five balls by Michael Clarke uproot the Indian challenge. Although, Ponting may claim confidence in his trusted lieutenant, it is definitely an act of desperation to use Michael Clarke for bowling the crucial last few overs in a riveting test match. But the ploy worked a treat as the hapless Indians fell in a heap.

Australians CelebrateThe 16th consecutive victory added another feather to already crowded and messy Australian caps, for they’ve not only dominated the world cricket, but they have also bulldozed the visiting teams to submission with various means which they term as ‘hard and fair’ cricket. Undoubtedly, they are a bunch of extremely talented cricketers and have been the deserving winners on many occasions. But the current crop of egotistic Australian Cricketers under the able arrogance of Ricky Ponting has reinvented the Australian way, or is this the Australian way?

Ricky PontingTo be fair to the Australians, confidence grows with success and cements itself firmly as aggression. This deep rooted aggression often receives a fair share of biased luck from the administrators, which probably could be better explained by the Freudian principles. But there is a thin  line which separates acceptable aggression and barbaric aggression. At one end is the savagery of dignified sportsmanship which the Aussies under Mark Taylor showed and the other is the demonic cannibalism. Then there is the third, puerile absurdity! It is these latter two paths the current Aussie team seem to have chosen. And the cricket administrators are bent on creating this new breed of ruthless and senseless cricketers. The Australians simply call this cultural difference. If this is the Australian way of ‘hard but fair’ Cricket, then the Australians should be flighted back to prehistoric times!

Bucknor & BensonAnd of course, Mr. Bucknor should be reminded that age is patting him on his shoulders in case he hasn’t realized it yet, and Mr. Benson should be sent to officiate kindergarten games. But the crux of the issue is unchanged – Indians play poor cricket despite being economic power house of the cricketing world!

The Exhilarating Eurostar

The holiday season brings plenty of cheer. Year after year we await the Christmas season for those fun-filled office parties, family get-togethers, sumptuous food and wine, bargain shopping, new gadgets and even resolutions to change some aspect of self for better. Amidst all these is the curiosity and excitement about what the New Year has in store. Man, Christmas does excite me!

Someone recently told me that I am a marketers dream for my love of new things in life and my enthusiasm to fulfill those needs. Being a marketing professional myself, I have always wondered if I would buy everything that appeals to me. Probably, but everything comes at a price, which at most times is far beyond my reach. For long I have always wanted to travel around Europe and despite living in the UK for nearly four years, I have had very few opportunities to get away. The first opportunity I had to travel somewhere in Europe was back in November 2004, when I traveled to Brussels for three days as a part of our university residential. Good thing Leeds Met MBA has this unique experience as a part of the course where we had an opportunity to learn and digest how the European Union works. Other than that, I had been to Switzerland purely on leisure for three days which I had extensively blogged about here. So the urge to travel has been lingering for a while now.

My fascination to travel by Eurostar, the newly opened Waterloo International Station and my enthusiasm to visit the city of lights fueled my travel dreams further. I managed to convince myself that December is THE right time to visit Paris as I had also found out that the EuroDisney in Paris would be celebrating 15 years of opening in December. We booked our tickets to travel by Eurostar to Paris and managed to get an extended six months Schengen visa, thanks to French courtesy.

Traveling to Paris is an unique experience as the city is brimming with plenty of excitement. But crossing the channel to Paris by Eurostar has its own aura and certainly deserves a separate post. So our French trip gives plenty of food for the blog in the coming days. Anyway, as with our previous trip we loyally logged on to Last Minute for our holiday package as it is simpler to use and offers convenient options to book tickets for both via Planes and Eurostar. I did try to book the package directly with Eurostar but for some weird reason, a similar holiday package with the Eurostar site is much more expensive. I guess this has more to do with the kind of agreements with hotels different operators have. I have found Last Minute to be definitely cheaper than other travel websites.

Watch this space for more on our French Odyssey!

Music at your finger tips: First impressions of an iPod Touch

iPod TouchAfter much deliberation, I finally laid my hands on to Apple’s newest offering, although it stays with me only for a few days. I really would have loved to own the iPod Touch, but Apple announcing the launch one month after I had replaced my stolen White 30 Gig iPod with Black one (There goes the 30 day refund policy) ensures that I hold on to it for a while. Nonetheless, I have the iPod Touch for the next few days before it flies out with Nandu to reach the safe hands of Ashu, who undoubtedly would be delighted with this new gadget instead of a regular iPod.

iPod FamilyIn the recent years, Apple has leapfrogged it’s nearest competitors by introducing socially influential uber cool gadgets which has changed general perception of digital music. Honestly, a few years back, before the introduction of iPod, I considered MP3 music as pirated music as I had never seen a legitimate store selling compressed music in digital formats. iPod arrived and conquered the digital music world’s changing myths, owing much to the fact of delivering content using it’s proprietary iTunes software.

iPod TouchAlthough there are numerous portable music players available in the market, which are as intuitive, user friendly and colourful as iPods (Players such as Zune, Creative etc), iPod seems to have helped capture people’s imagination in a much wider market. The evolution of the iPod Range from the 1st generation to the all new iPhone has been equally sleek and innovative. Since its arrival as the 1st generation music player, iPod has slimmed and shed weight while adding numerous intuitive features. Any new product by Apple is sure to create a buzz and this is evident with iPod Touch and the iPhone.

iPod Touch Wi-FiThe iPod Touch is more of a stripped down version of an iPhone, albeit it’s dazzling interface and innovative design makes it a killer among all the iPod products. In terms of exterior, it is the usual smudge prone chrome and glass exterior, now a common feature among all iPods, which ensures that the player definitely needs a protective film. However, the oddity of the iPod Touch is in the black top corner plastic casing, which looks unimpressive with the Chrome plated finish on the back. For a company of Apple’s standards, which relies heavily on design, the casing is a bit incomprehensible. On the top left edge of the player is power button to activate/deactivate the player and a button below the touch screen interface to call the menu on screen. The touch screen navigation is the USP of iPod Touch and with the large screen makes it worthy enough for crispy video, pictures and browsing through the added Wi-Fi compatibility.

iPod Touch SongsLike all other iPod products, the iPod touch comes with minimal accessories, laid out behind a black plastic cradle on which the iPod touch is packed in a flimsy plastic film neatly packaged in an attractive box. The box also packs a user guide, a USB cable, a cleaning cloth, a dock adaptor, two Apple stickers, and a pair of the now popular iPod earphones, along with a small bit of plastic which acts as a viewing stand for the player.

I had very little time to sync my iTunes to the iPod Touch, but I assume it is bit of an ordeal as my library has more than 15GB of songs as against the paltry 8GB iPOD. When I tried syncing this morning, it only copied recently purchased songs and failed to show my library under the syncing options to select and add songs. I guess, it needs a bit of investigation in this regard. Anyway, I will explore this in detail this weekend.

All images courtesy Apple.

The Battle of the Champs…or is it the Leagues?

Europe and America, the developed among geographies have already seen it in the form of ‘the beautiful game’ and NBA & Superbowl. But now, its the turn of the Sub-continent to cash in on the biggest sport of the region. Indian Cricket League or the ICL as it is fondly referred to, is a brainchild of one of the biggest media power houses in India and it is all set to roll this Friday. With the highest cash prize of abour $4 million, the league has enticed 36 international stars along with promising, but lesser known Indian players who have an opportunity to leave a mark in the cricket world.

Much has been already said and written about this forthcoming cricketing spectacle, but when my good friend Anul, fresh from his recent India sojourn sent me link to an advert promoting a participating team, Chennai Superstars, I found it rather amusing. In fact, the ICL organisers have done a commendable job along with the agency which produced these adverts. They are tastefully creative and upholds the regional ethos of each participating team. Being a South Indian, the advert closer to my heart is of course Chennai Superstars. In true super stardom, the captain comes on turf for the toss along with Umpire and the captain of the opposing team and…well, watch it yourself.

If the videos aren’t funny enough, try Raja Bharadwaj’s list of incredibly funny ideas for BCCI to crush the league, which is being touted as a battle between cricket administrators and a rebel businessman.

To Pay or Not to Pay – Five Tips to Identify a Valuable Paid Backlink

PageRankA couple of days back, I got an email from a friend of my colleague at work enquiring if I was interested in buying a link for from their site. The site in question is an old domain (about 9 years) and has a good PageRank on the homepage and even ranks well for some of the keywords in their area and has good consistent traffic. Moreover, it is a directory providing information on an area not particularly related to ours, although there are some similarities. The good people behind the site have put in some great effort in the recent days to redesign and to develop the site to make it more search friendly and appealing to the user. For a monthly payment, we will get a link back from a page which is two clicks away from the homepage and easily navigable for the user and it looks like we will be the first ones (and probably the only one) to get a link back from that page. Although the page has a PR0, I am aware of a previous page which had a good PR and it has been 301ed to redirect to this page. I am tempted to discuss our link with them and will do so in the next couple of days. However, the issue of buying a link, especially when Google has penalised link buyers and link sellers raises a thought.

Time and again Google has come down hard against paid linking which a majority of websites rely on to improve the quality of incoming links. Undoubtedly, organic links are more valuable to websites than paid links, but it is often difficult to get a quality organic link as Google discounts many of the proven tactics in sourcing such links. For example, reciprocal linking which used to be quite a huge hit among webmasters a few years ago is no longer a dependable strategy to build a quality backlink profile. The same applies to three way linking and many such techniques which were invented to circumvent Google’s crackdown. In fact, subsequent to the recent update, link exchange pages on many websites have been hit and they no longer have a good PageRank which used to be an indicator to the quality of links you could probably trade for.

Another way of sourcing one way links was through directory submissions. But the quality of links from directories has always been questionable as many of these directory sites link to spammy/low quality neighborhoods. Little wonder that Google penalised a good number of general directories due to low quality of filters for a website to be listed along with many other attributes including a bad backlink profile for the directory itself. However, there are a few recommended high quality directories which rank well with search engines. But the lists of these quality directories are few and the category pages where you can have your listing from don’t necessarily have a good PageRank. True, for quality directories, the PageRank of the home page funnels some power to the category pages, but the numbers of links on these pages mean you get a tiny benefit of such listings. Moreover, listing in such high quality directories are often paid (BOTW, About, Business etc) or the time frames for listing are extremely high (DMOZ).

Search Engines & Directories

Of course, there are many other ways to build links naturally by adding quality content to your site, blogging regularly, using articles as a link bait, press release, building cool tools related to your site, building applications and generating content for the Social Media, creating and distributing templates for blogs, directories etc. The number of opportunities the Web 2.0 (user generated web medium or social media as it is referred to) offers is infinite and deserves a post on its own (I will surely blog this in the coming weeks). But it definitely involves a certain level of creativity and persistence to generate high quality of links.

BacklinkIn many ways, the Search industry has evolved to adopt better ways to source that golden link which adds value to the website’s link profile. While building natural links is dominant strategy, acquiring quality paid links remains a focus for SEO Marketers. From link farms and paid directory listings to link brokers, every SEO marketer has explored one or all of these options to gather backlinks. However, are these paid links always valuable? How do you determine how much benefit a link adds to your search marketing efforts? Although in the beginning, I would rate anything with a good PageRank as a good backlink, over the last few weeks I have learnt to judge what page offers a better value for a website. Based on my experience, I have a defined five point criteria for link buying which am sure works for many industries.

1. The quality and authority of the domain.

  • The age of the domain (Whois lookup) and the traffic it generates (Alexa, Compete or from the site administrators).
  • The Authority for the domain among Search Engines. (I have always found Google’s Sitelinks to be useful in judging this)

2. The Quality of Backlinks to the Domain and the page

  • Using link:www.domain.com and link:www.domain.com/backlinkpage on Yahoo Site Explorer and Google
  • Although Google lists the links randomly with no particular order, Yahoo seems to show Quality/new links higher

3. Does the site and the page have information for users and is it related to your industry?

  • Do users benefit from the content? If they are looking for something in particular will they seek information from the pages?

4. Are there any other links on the Page? If there are, what is the quality of these links?

  • If there are far too many links on the page, it is unlikely that it will appeal to users and this is true in case of Search Engines too. Also, the quality of the outgoing links also matter to a great deal as too many spammy sites can turn off the users as well as Search Engines.

5. Will we benefit in terms of traffic generation from the page?

  • If a link doesn’t direct traffic to a website, then it’s probably a low quality page similar to those thousands of directories developed mainly for SEO purposes. I personally feel that a quality link always has a potential to generate and direct traffic.

My personal opinion is that if the linking page and domain satisfies these qualities, then it is definitely worth a link back and merits a small payment to leverage benefits. Although Google discounts paid links, if a link qualifies the aforementioned criteria, it is sure to escape the Google scanner.

Please feel free to post comments.

Chronicles of a SEO Marketer – The Beginning

Digital WorldInternet is a perceptual paradigm of constant change. Although the origins of internet dates back to the late 1950s, it is the last two decades that this medium has gathered momentum. Since the public acceptance in early 1990s, internet has grown imperiously to be a part of every day life. Not only has it depreciated the need for complex channels of information, entertainment and communication, it has also created a new knowledge economy in many nations. It has helped companies acquire vast knowledge and wealth while gaining a dominating lead in many markets. One such market is the search engines.

Bangalore - Vidhana SoudhaIt is ironical that I never had the belief myself about the phenomenal potential search engines had to change people’s lives. I still remember back in 2001 when I we were busy setting up a small business process outsourcing company in Bangalore, we never had access to Internet for almost 2 years and we still had a fully functional company. We would venture out to check emails once a day to communicate with clients. One of our neighbours, who is not as computer literate as a group of individuals trying to run a company remarked about how we managed without having access to Google. He believed that without access to update information, our knowledge in the industry was shunted. He was much ahead than us in adapting technology…

Many things have changed since then. The most important of all is Google’s rise to significance, which has also spawned the growth of many online businesses. These businesses are dependent on Google to achieve growth and profitability. The dependence of these entities on Google is two dimensional. While paid search forms the first dimension, the other dimension focuses on organic search. Online businesses are heavily reliant on adapting and fine tuning both these dimensions to stay profitable. Although, paid search stimulates the economic benefits of a business, it is the organic search which is the cynosure of SEO marketers, as generating organic traffic is as complex as running a successful paid search campaign.

I realise there is a repository of information available on how we could organise SEO activities. But being in the industry for the last six months with no prior experience, I have picked up a few useful lessons myself through experience which I wish to archive here for future references. You never know, you might discover a few new tips!

Watch this space for a week on week (Well…hopefully!) SEO update!