SWISS-tastic – Episode II

Chivas RegalMy travel to Switzerland was some time end of July and Episode I of my post detailing the Trip was on the 30th of September. Memory, for some unfortunate reason, doesn’t present itself well in the same way as aged wine or whisky. So, it is quite obvious that much of the charm of our Swiss trip is already lost. Having just Part I of a post, with a promise to conclude it in the following post doesn’t seem quite appealing. So will try to fill this space.

The train services to Zurich from Zurich International Airport are quite frequent with two trains running on the hour and half the hour. Most of the trains are Geneva bound via Zurich and Bern, and we were quite tempted to head straight to Geneva before checking into the hotel. Since we had reached Zurich at around half ten and we were done with the formalities of buying currency and rail passes, we managed to take the 11.00 AM train to Zurich, which is only 10 minutes from the Airport by Train. And with the luggage we had, especially Anul and Mansa’s, who had large backpacks and a massive hold all big enough to tour the whole continent for a month, we decided against it.

Zurich Train StationOnce we got off the Zurich Train Station, Hotel Walhalla wasn’t difficult to find, although we were kind of skeptical about it due to language issues we had. With a combination of broken German and French, we enquired with the information desk, and a very pleasant lady gave us directions in English…hehe. We were quite stupid to assume that the Swiss don’t speak English, until the end of our trip. This continued to be a hallmark of all our attempts to find information/directions during our trip. However, the hotel is just a couple of minutes away from the station, and once we reached the hotel, a friendly receptionist advised us that the check in times at the hotel was at 2.00 PM, however, she was willing to let us take the keys if we waited for about half an hour as they were still cleaning the rooms from the previous night. We decided against it and left the luggage in the luggage room as we had to make the most of our three day trip.

The previous night, Mansa had come up with a brilliant plan to buy some ready food from Sainsbury for our trip, which explains the extremely large hold all. We stuffed some food into the backpacks and rushed back to the train station as we were planning to take the 12.00 PM train to Geneva. We were late by a couple of seconds and by the time we got to the station, we saw the last car of the Geneva-bound train leave the platform as we ran towards it. However, it did give us some time to buy some beer for the journey. We loafed and lazed on the platform for 15 minutes before the next train to Geneva slowly ground to a halt on the platform.

Scenic SwitzerlandNever in my life had I seen double decker trains and was quite kicked about traveling in one. With childlike excitement I briskly trudged along the stairs on to the empty upper deck and every one followed. We settled down to begin our two and a half hour scenic journey to Geneva and the journey itself was quite enjoyable. We downed a few beers and played some nonsense games to kill time.

Anul & Mansa in front of the United NationsWe reached Geneva at half two and according to plan we had exactly five and half hours in Geneva as we had planned to get back to Zurich by half ten. Geneva is one of the important cities in the world due to the presence of many international organisations. And these international organisations form a part of a majority of the tourist attractions, apart from the picturesque Lake Geneva, the breathtaking surrounding of Alps and Jura mountain range, a few museums, art galleries, and churches. As soon as we got off the station, hurriedly found our way to the UN to discover that it is a massive complex which would take no less than a day to comprehend its beauty and importance. We breezed through the lush green parks within the campus, and decided to cut short our visit to the UN and headed towards Red Cross, which is right across the road to the UN.

As I had mentioned in the previous post, entry is free to most of the museums and art galleries in Switzerland with a rail pass which encouraged us to visit the museum for a short time. However, the museum is incredibly enticing and has some captivating pictures of people wounded from the war across different geographic regions. We were totally moved by the pictorial depiction and we ended up spending most of our planned time in the museum. By the time we got out, it was already five and there was no way we could have made it to the Regional Head Office of the International Labour Organsation.

Rolex Office in Geneva

We changed plans and decided to spend more time at the Geneva Lake front and the City Centre. We took a cruise around the lake and had a sumptuous Italian dinner at the city centre and took a train to Bern at 8.00 PM as there were no direct trains to Zurich. The journey back was same as before, we loaded ourselves with some beer for the way and indulged in some mindless but entertaining games. We changed trains at Bern and arrived in Zurich at 11.00 PM. We had a few more rounds of drinks in our rooms, before hitting our beds at 2.00 PM, exhausted with a busy schedule for the next day.

We woke up early next day, got ready and impulsively ran to the station to take the 8.00 AM train to Interlaken – the Gateway to Mount Jungfrau – Top of Europe at 3800 odd metres above sea level. To get to Interlaken from Zurich, you have to change trains at Bern, and the information is clearly announced and marked every where in English, French and German. Bern is about 50 minutes from Zurich and Interlaken is about a hour from Bern. We reached Interlaken by 10 and we bought our mountain rail tickets valid for a day at 50 % discount – remember from the previous post about the discounts for Swiss Rail Pass Holders.

Joyous JourneyMountain rail and cable cars are the highlight of Swiss Transport system and it is an extremely enjoyable mode of transport for tourists. I envy the swiss for they use a cable car as a necessity rather than for leisure. Nevertheless, we began our joyous journey to the Top of Europe – Mount Jungfrau on one of the most panoramic journeys of my life. Again, to get to Jungfrau, you have to change train midway at Grindelwald and it’s a slow journey to the top, with three stops along the way to enjoy the beauty of the Jungfrau mountain from various altitudes.

Jungfrau has various activities on offer. From skiing to snowboarding, to husky driven sledge rides to hiking it has a range of adventure activities to enthrall every visitor. But the main attraction is the spectular Ice Palace with exquisitely sculpted ice models. But at -5 during peak summer, I can only imagine how cold it could get during winter. Warm clothing is a must. My ears were ringing and almost everyone felt sick as soon as we got out for a bit of fun in the alluring snow capped mountains. We hurried back to the warm confines of the restaurants on top of Europe. They have quite a few restaurants to suit every palate, including an uniquely themed Bollywood restaurant.

Bollywood Restaurant - Top of Europe

Mountain Deer in MurrenAfter a quick lunch, we seemed to recover from the nausea and we went back to fathom the elegance of the white mountain ranges. We also did a bit of snow (well, disc) boarding. We left the mountain top at around 4.30 PM and took a train to Grindelwald. Instead of boarding a connecting train from Grindelwald to Interlaken, we decided to make the most of our unlimited rail pass and aimlessly, we took a 10 minute cable car and a connecting train from Grindelwald to up the hills to a place called Mürren. Mürren is a hidden gem in the Interlaken area. With only 200 homes and few local residents, you would expect it to be unheard of among the tourists. Ostensibly, the place has about 2000 beds to cater to tourists. It has only one pub and a couple of obscure restaurants. But, the unspoiled beauty of nature is truly captured in Mürren.

After a tiring, but delightful day, we returned to Interlaken and we retraced our route back to Zurich via Bern. We dined our way back at the famed Swiss Rail restaurants. Although, the food is nothing great, it is soothing to dine while you look out of the window to some majestic sights of Lake Geneva and Lake Zurich.

Once we reached Zurich, we got together again for a few drinks we had picked up on our way back. We retired late in the night, with no plans to wake up early for the following day, as we had decided to spend it locally in Zurich, although we were slightly convinced to travel to Rhine Falls, which apparently is only a hour away from Zurich on the German border, by a Bangladeshi couple, who we had met on our way to Jungfrau.

The following day, we woke up late, checked out of our hotel, left our luggage in the luggage room and made our way to the train station to find most of Zurich shut for holiday. Even the popular Lindt Chocolate Factory was shut on Sundays, so we had nothing much to do in Zurich. We took a tram to the waterfront and we lazed the whole day on a short cruise, and then a long cruise. We were quite excited to find that we could hire a motor boat to sail on our own without a license. But we were told that there would be no boats available for the next couple of hours. We feasted on a scrumptious selection of ice creams for lunch in Switzerland’s iconic Movenpick restaurant and got back in time to rent the boat.

Anul - The SailorBy the end of our one hour boat ride we were completely exhausted and by then, it was time for us to make our way back to the Airport to fly back to our depressing Monday mornings. But overall, we had an exciting time in one most fascinating places on earth. We lived every moment of our trip and would definitely not hesitate going back to visit the place again. There is something about the place which not only appeals to Bollywood movie makers, but for every tourist visiting Switzerland. It is sheer magic…

That’s the end of a long and excruciating post about our trip to a real dreamy place. If you have got to the end of the post, then you got some real spunk and deserve a pat. Try a taste of Swiss advertising to check if it makes you smile!!!

Cow Yoga!

War of the Words!?

Board of Cricket Control in IndiaFor a blog with a name borrowed from cricket, you would find it extremely surprising not to find one single post dedicated to the sport so far. Not that I didn’t have opportunities to write about, there was India’s fairly successful tour to England, their incredible feat of winning the first edition of Twenty20 World Cup and of course cricket games between other countries. I had, on several occasions thought about blogging on cricket. But the recent Australian tour of India had some interesting sides to it other than the post itself, which makes an inspirational post. Not for the on field performances of both the teams, but for their off field antics.

Cricket AustaliaAustralia, for long have been the champions of World Cricket and this is reflective in their attitudes. They have an incredible team of immensely talented players. They have always had. But cricketers from the 90s and beyond are exemplary. Who could ever forget the grace of Mark Waugh, the perseverance of his twin brother Steve Waugh, the leadership of Mark Taylor, the exuberance of Shane Warne, accuracy of Glen McGrath, the sweet timing of Adam Gilchrist? The list goes on. I have been fortunate to watch some exciting sportsmanship of not only their top level players, but also players like Justin Langer, Michael Bevan, Damien Fleming, Jason Gillespie etc. Justin Langer’s awesome innings while chasing a 350+ score in the second innings of a test match against Pakistan along with Adam Gilchrist a few years ago is still fresh in my memory. What about Ricky Ponting’s ferocious hitting in the finals of 2003 World Cup against India? And Mathew Hayden and Andrew Symonds…tormentors in chief not just for the Indian team, but for every cricket playing team around the world. No wonder, they are the crowning glory of the world of cricket for the last decade. But has their continued success lead the team to be a bit arrogant?

We have seen instances of the Australian arrogance over the years. Behind the wicket sledging, bowlers’ mouthful to the batsmen, batsmen coming hard at the opposition bowlers, we have seen it all. But when Ricky Ponting with an eagerness to get his hands on to the coveted champions trophy, tapped Sharad Pawar, the president of the board of cricket control in India, and Damien Martyn nudged him out of the podium for a group picture, the bad boy image of the Australian Cricket Team had clearly arrived.

Andrew SymondsBut we got to watch the real ugly side of cricket only during the recently concluded Australia’s tour of India and India’s victorious 20Twenty world cup campaign, where they easily defeated the champion Australian side to sail into the finals. The tour emphasized how bad losers the Australians were. Personally, I think if you experience continued success, you have high levels of confidence and you feel invincible. When you suddenly realise that you are vulnerable. Symond’s outburst against the Indians for their celebrations of winning the World cup was really surprising. What a nation we have in Australia, they can tap and nudge dignitaries to celebrate their success, but they cannot tolerate another team, albeit in a much humble way.

Sreesanth SymondsNevertheless, there is something about the current crop of Indian players, they show a good deal of aggression. But you need to back the aggression with consistent success. There’s no point being aggressive when you are not winning. We saw plenty of verbatim between the Australians, especially Hayden and Symonds and the Indian team’s poster boy, Sreesanth. But Hayden and Symonds backed up their aggression with magnificent stroke play and were pivotal in Australia’s series victory. On the other hand, Sreesanth failed to impress with his bowling and did nothing to push India towards the brink of success. So are Australian’s justified in their aggression? Probably!?!

The Mysterious Consumer

The Amber NectarLast weekend, I met up with a friend, who works in the Insurance industry. It was an exciting day with a tightly planned sports schedule, which included watching three great but distinct sporting encounters – a Premier League football match between Liverpool and Everton, a one off Twenty20 cricket match between India and Australia and a World Cup rugby final between England and South Africa in three different pubs.

Appam & Kadla CurryTo add to this, we managed to squeeze out time to scoff some Appams and Kadla Curry, a South Indian delicacy in an obscure Indian Restaurant in East London. Nevertheless, among our regular pub banter, he was explaining to me about typical profiles of consumers. His thoughts are based on the newly discovered topic in Economic Psychology – Identity based decision making.

Identity in economic psychology as academic scholars would define is an individual’s sense or self. In other words, it is the individual’s ability and proclivity to influence decision making. As such, people are generally classified into three different categories:

  • Aggregator
  • Maximiser
  • Satisficer

Aggregator is one, who aggregates the price of a product from several different sources before he chooses to buy the product from one of these sources. A maximiser is much similar to an aggregator, but is more deliberative due to his subjective evaluation of the sources. This often leads, maximisers to contact one of the many different sources they inquire with an intention to negotiate a price suitable to their expectations. Satisficers are individuals who have no intentions of optimising the opportunities and would settle for the first available option, if it meets their threshold criteria. Advantages and disadvantages of these traits are qualitatively different for each alternative.

Ruminating on which of these three psycho-economical profiles of decision making I would fit into, I realised that I am a bit of an aggregator, partly skewed towards a maximiser. But, subconsciously like every one else, I have experienced each of these different psycho-economic phases at some point. I recount the experience of buying my mobile phone as characterising the attribute of an aggregator. Every year, when my mobile phone contract is up for renewal, I check with various websites to see what they have on offer and find the best deal based on my threshold expectations and base my decisions on this. Cheeky me!

British AirwaysHowever, when I was planning my summer vacation in India, I checked with many travel websites to seek out the best price I could get for a return flight from London to Bangalore as I found the prices on Airline websites a bit too expensive in comparison. British Airways was offering considerably cheaper prices than other available airlines and one of the travel websites offered the lowest British Airways fare. But my maximising attitudes lead me to check for the same flight dates and times with British Airways website itself, where I saved £50 on my ticket. But there are certain disadvantages of being a maximiser, first and foremost of which is the time involved in decision making. Secondly, after their purchase if they spot a better deal elsewhere, it is sure to evoke a feeling of regret. However, maximisers have this uncanny ability of finding a way to return the product citing various reasons with an intention to buy the next best offer. Of course there is the inherent problem of too many choices which leads maximisers to be a bit insecure in their purchasing decisions. Unfortunately for me, I didn’t call up British Airways to claim refunds on my ticket for the simple reason of not finding a cheaper alternative. Hehe…

Sony VaioFinally, my experience of identifying my last psycho-economic profile relates to my recent purchase of a Sony Vaio VGN-FZ21E Laptop for Shipra. I had a threshold on price, configuration and brand, walked straight into a Sony Store in Brent Cross, paid for the Laptop and am completely satisfied with my purchase (Well…until now). But if you search for the same model on Sony on the Internet, it is possible to buy the product for at least £60 cheaper (Damn it…why didn’t I switch profiles?). This is the portrait of a satisficer. The merit of these decisions is of course based on individual perceptions. However, identity based consumer profiling has spawned the growth of a variety of online services, from gadgets and groceries to financial products to cater to the aggregating and maximising community. For example, there are many price comparison sites such as Price Grabber, My Super Market, Travel Supermarket, Money Supermarket etc and many forums such as Money Expert, Money Saving Expert and Hot UK Deals (Am not at embarrassed to say I use some of these sites infrequently). Businesses have started taking notice of this kind of consumer profiling and am sure will have ramifications across many industries.

Arena FlowersReflecting on this, it would be interesting to seek out the profile of a typical flower buyer from our company, Arena Flowers. Not that we are unaware of who our customers are and their demographic profiles. It’s just a matter of thought on how the florist industry is different from an industry such as Insurance. Fresh flowers are unfinished and perishable products which needs the skills of an expert florist to make the arrangements attractive. Although you may find blooms of similar names with many florists, no bouquet is similar to each other, with prices and with the arrangement. As such, none of these price aggregating sites can offer comparison of flower arrangements. Fortunately for us, the aggregating and satisficing communities will have little impact on the florist industry, unless customers choose just flowers over the quality of flowers. However, it is the maximising community, which will benefit. For example, when an online florist runs a promotional campaign, it is sure to get picked up by forums which the maximisers are known to frequently visit. We have had a few instances already and it affects us negatively. Unfortunately, I cannot discuss this in much detail as I do not want to be sued by my company for letting our competitors read about what we do. But these issues do raise quite a few thoughts…

But as an individual, am happy to find cheaper deals to buy stuff!!!

The Google Dance

Google seems to be dancing these days. There has been plenty of talk on the SEO front by webmasters who are reporting significant fluctuations in SERPs (Search Engine Ranking Pages) over the last few weeks. Being a forum user, I have noticed that some of the digital pointers (A Forum for Webmasters) are being penalised either by a drop in SERPs or by Google’s Houdini Act where the websites don’t rank for their own keywords. A good example are some prominent Web Directories which offer Paid Link Services such as Alive, Aviva etc. Is it the end of road for Directories?

Digital PointFor years, Digital Point has been a great resource for Webmasters, where they have exchanged news, views and expertise and benefited from each other in fine tuning SEO skills. The Administrators have done a commendable job by bringing together hundreds of webmasters with a shared vision. So it comes as no surprise that any changes in the Google World is first highlighted and discussed on Digital Point. Digital Point has been offering good insights into Google’s efforts in optimising the quality of the results, while also conveying the webmaster’s concerns.

Off late, a few webmasters at Digital Point have been hit with Google penalty. We have had official words from Google on how hard they have been trying to deliver quality results to the user. This is clearly reflected in the new message centre webmaster tools, which Google uses to communicate with the webmasters.

After months of effort on search optimisation at Arena Flowers, where we explored every possible avenue of driving in more traffic to Google, we seemed to be breaking into the league of appearing higher on the SERPs for some competitive keywords. Some time mid September, due to Google’s generous tweaking of the results pages, we ranked fairly high for a few of our targeted keywords. But we lasted only a couple of weeks and now we are lost somewhere in the results pages, which has affected our traffic and our conversion rates. As I write this, there have been further changes to the results pages. Our blog used to rank higher than our homepage on the result pages after the mid September changes. Now our homepage appears higher. These changes are giving us a few jitters and raising a few thoughts:

  1. Are we being penalised?
  2. Did our competitors get more competitive?
  3. All’s well, its just Google’s algorithm updation which should happen soon and we’ll be back to normal.

I would love to believe its No. 3. We have always adhered to Google’s Webmaster Guidelines. We surely can’t be a victim of Google’s latest tirade on Paid Links. Of course, we have paid for advertising our business on flower related online media. In terms of SEO, we have submitted our site to a few hundred free web directories, while we have exchanged links with flower and gift related sites. But definitely not to inflate our traffic artificially. PageRank doesn’t matter to us. We are not Link Sellers to benefit from a higher PageRank. We are only bothered about ranking well for prominent keywords in the flower business, to make it easier for our customers to reach us. Reciprocal linking and directory submission does not give any quality traffic which could translate into sales. We seek customers who convert well on our marketing spend. I hope Google’s new algorithm helps us achieve this!

SWISS-tastic – Episode I

It’s been a while since my last post. Since my trip back from India, lot of things have kept me busy including reading, yoga, clubbing, theatre and the Twenty20 world cup, which the Indian team surprisingly won. But laziness tops it all. It doesn’t mean that my interest to blog has fizzled out. Infact all these activities have given me enough to write about. It’s just that they are ‘unfinished’. Hehe!

Last weekend I decided to come out of my laziness and flood my blog with a series of posts which unfortunately turned out to be a non-starter. When I started the blog, the idea was to at least write two posts a month. But then again ‘rules are always broken’. Now its the last day of the month, so here goes just one for September!

Switzerland FlagOf all the list of posts that are queued for posting, my short trip to Switzerland tops it all. However, the post comes in installments as it would be unfair to summarise the beauty of Switzerland in one long post. So here’s Part I of the unforgettable experience.

I have been a big movie buff all my life and since a couple of my friends from childhood shared similar interests, there has been no weekend which went without watching a movie during my school and college days. I fondly remember many of those rainy weekends in coffee shops outside a cinema halls where we had healthy, but heated arguments about why Bollywood should stop shooting movies abroad and choose scenic locales within India to boost tourism and economy of the local hotspots. I singled out Yash Chopra and his likes as the main villains who advertise Switzerland and other scenic locations to fill their coffers. Undoubtedly in business sense they are right in what they are doing. People love to watch movies shot abroad, and these dream merchants from Bollywood do exactly that.

We have been planning all along, for the last six months at least about traveling all across Europe. Somehow, it never materialised. Partly because, I need a Schengen visa to travel around Europe and getting one means, booking for a personal interview at a relevant embassy well in advance, some times a few weeks early. When one of our friends told us about her Swiss experience, and about not needing a visa to travel to Switzerland, we were pumped up and planned the trip over a pint of beer, needless to say within two weeks.

LastMinute.com LogoSwitzerland is an amazing place with scintillating scenic beauty, especially Interlaken and the Mt. Jungfrau region. It’s easily one of the must visited tourist places in the world. We booked our tickets from Lastminute.com, which offers some really good deals on package holidays. Our Flight + Hotel for two nights and three days including single trip insurance cost us £180.00 per head.

Since our passports did not have a pre issued Swiss sticker called visa, staff at the Heathrow Airport were a bit unsure about letting us board the flight. By the way under the new rules, you are not allowed to have a smiling photograph for passports!!! I wonder how a smile can harm national security.

Anyway, going back to our tryst with the swiss visa, while I managed to get away with a convincing act, two of my friends, Anul and Mansa, were not allowed to check in till the lady at the counter had confirmed with the authorities. Wonder why in spite of so many security measures, terrorism still manages to pervade the society?

We flew on Friday morning from Heathrow Terminal 3 to Zurich by British Airways. The flight is about one and a half hours. The Swiss time is one hour ahead of the British summer time. We landed in Zurich at about 10.30 in the morning and cleared the immigration formalities in no time. Zurich Airport Rail station is easily accessible from the Airport. We were advised by friends to ask for the Swiss Rail Pass as it offers cheap and convenient way of transport in Switzerland. We did accordingly and bought a Swiss Flexi Pass for all of us. The pass costs about £95.00 per head and offers unlimited travel anywhere in Switzerland for a period a four days across rail, road, waterways, cable cars etc and 50 % off on the scenic mountain rail. A real bargain!

Anyway, thats end of episode 1 of our ultimate Swiss experience. Watch this space for more…..

Updates Galore!

There have been quite a few updates since my last post.

  • I finally replaced my stolen white iPod with a brand new black iPod without the laser engraving
  • Somtime ago, I went on a short two day trip with a few friends to Zurich, Geneva and Interlaken
  • Immediately after, I left to Bangalore for my annual leave till today.

Basically, this post is a reminder service to get me back into the groove. But getting back to work is worrying me…Google still doesn’t seem to be done with its PR update and our main keyword positions have remained the same for the last few months. On an interest barometer, my performance has largely been static. Disappointing!

I have plenty to share…watch this space!

The Social Networking Conundrum

A couple of weeks ago, my good old friend Sadath sent me an invite to join Spock, a new people search engine which collects information about individuals in a similar way as Google collects information about websites by indexing their pages in its central database. It is one of the many social networking requests which each one of us get every week. Just yesterday, I was sent an invite from another website called WAYN, an acronym for Where are you now?

Calappa after 11 years!The Web 2.0 has certainly taken over our lives. We seem to be connecting well now. I have discovered long last friends like the one in the picture who I never thought I would meet again. I have also discovered some new virtual friends, who I have never met or probably never will. It is this aspect of virtual communication that adds a bit of excitement to my life.

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From Reva to G-Wiz – The ElectriCity Car’s Triumphant Journey

Last week, one of my colleagues at work, excitedly left early from work to test drive a mini-marvel. A environmentally friendly marvel called GWiz. Over the last few months we have pondered over making our business environment friendly. In fact we have even tested battery charged delivery vans for London. Although, it is a perfect option for driving around the busy streets in London and for avoiding hefty congestion charges, it didn’t work out. So, it came as no surprise to see Will, who reviewed our electric van trial, test drive a mini electric car for personal use.

Back in 2004, when I first arrived in the UK, the mainstream media in the UK was gung-ho about the new automobile marvel Gibbs Aquada. For people who haven’t heard of it, Aquada is an Amphicar just like the one you would have seen in the movie, The Spy Who Loved Me. With a price tag of £150, 000, it was an invention which only James Bond and the British Industry’s flamboyant poster boy, Richard Branson could afford. In fact, the Virgin Boss was the first to drive and sail an Aquada and even broke a record of crossing the English channel in one hour forty minutes,which prompted Aquada to the mainstream media. True that people drive much expensive cars than Aquada, including the Bentleys, Lambhorghinis, Bugatis, Ferarris etc. But Gibbs Aquada, one of the promising inventions of the decade seems to be on a similar path as the Sinclair C5. In both cases, the hype died down quickly. What a commercial disaster for a promising invention!

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Amaz(i)n Books

Amazon LogoAfter a tumultuous fifteen days after my order, Amazon the much celebrated book people, finally managed to deliver my books today. It has been a while since I last shopped from Amazon, when I had bought a book for one of my academic modules back in March 2004 and then again in December 2005 for one of Arti’s modules. I was quite happy with their service then. Not to mention that I am really pleased with their DVD rental service. But on this occasion, I had to order twice to get my books and I also had to write to them repeatedly to remind them of my order.

I know, it wouldn’t be fair on my part to blame their poor customer services, as they have thousands of satisfied customers around the world. Probably it’s a one off case and I am letting out my frustrations here. But wait a minute, I too work for an online business and I understand the nuances of customer service in a much similar way as they do. For a company built entirely on an online retailing model, it is extremely important for them to understand that they have to respond to customer concerns swiftly. I had to wait for a couple of days for them to reply to every query I had. In the end, Amazon made an effort to quicken my delivery, although I cannot be blamed for them not processing my order early.

Enough of my rants about Amazon, I am really excited about the books I have ordered, although my interest lies in only half of the order…the other half is Indian fiction. It’s not that I don’t like Indian fiction, it’s just that it needs too much of Grey matter on the philosophical aspects of life. Anyway, here’s the list:

  1. Confessions of an Advertising Man by David Ogilvy
  2. The Google Story by David Wise
  3. The Inheritance of Loss by Kiran Desai
  4. One Night at the Call Centre by Chetan Bhagat

So, if you don’t see much activity on here for sometime, you’ll know what am upto!

Everybody gonna dance tonight…

Fate they say is not without a sense of irony

Laurence Fishburne as Morpheus – The Matrix

Strange it may seem, but just after I finished writing this entry and met a few friends for our weekly social gathering, someone walked away with my girlfriend’s bag that had the ‘apple of my ears’. My prized possession, to be sold to some cheap deal hunter over the internet! But in case if any of you come across, it is a white 30 GB iPod with the engraving ‘My girlfriend’s new job paid for this iPod’. ‘Hoping against hope’ I must say!

Anyway, I won’t let that ruin my post.

June 29th – The day which could potentially rewrite history with launch of the much awaited iPhone. After a long wait, a few lucky people in the US get their hands on the most coveted uber-cool gadget in recent times. Luckier are those employees of Apple who get to own an iPhone for free. But the unlucky ones to miss out are people living elsewhere. The scheduled launch for Europe and Asia is anticipated to be in December. A big day not only for gadget freaks, but also for shareholders of Apple, competitors etc. Nokia, Motorola, Samsung, Research in Motion, Sony Erricsson etc despite claiming to be relaxed about iPhone’s success primarily because it is a 2.5g phone in comparison with the technologically superior products available in the market, wait with bated breath to see how iPhone performs. Apple, in the meanwhile, has set realistic sights of acquiring 1 % market share by 2008. Skeptics are quick to latch on to iPhone’s features, functionality, security and the expensive pricing, and have been criticising the product ever since it was conceived at Apple labs. Nevertheless, Apple has always thrived on publicity and this publicity is sure to capture consumers’ imagination.

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